Area Sales Manager (Agri/Equine) – South England

De Lacy Executive; Devon and Torbay; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Bonus

Company vehicle

Job summary

De Lacy Executive is seeking an Area Sales Manager to take ownership of an established South of England territory. This role is field-based, focusing on building relationships with customers, spotting new opportunities, and becoming a trusted partner to businesses in the region.

You'll be meeting customers, managing accounts, and contributing to growth alongside respected products and a recognised brand. Expect autonomy and a dynamic diary in a rural market.

Qualifications

• Experience in B2B field sales.
• Track record of hitting targets and growing accounts.
• Knowledge of agricultural, equine or rural sector preferred.
• Strong relationship-building and commercial skills.
• Drive to develop new business opportunities.
• Excellent organisation and territory management skills.

Responsibilities

• Build strong relationships with existing customers and key accounts in the territory.
• Identify and win new business opportunities across the South of England.
• Work with distributors, merchants, and end users to grow coverage.
• Manage sales pipeline and customer activity using CRM.
• Share market insights to inform growth strategies.
• Attend agricultural events, trade shows, and open days.

Skills

B2B sales

Target achievement

Account management

Relationship building

Territory management

Organisation

Tools

CRM software

Job description

We're recruiting on behalf of a market-leading manufacturer with a strong reputation across the rural sector. Following continued growth, they're looking for an Area Sales Manager to take ownership of an established territory across the South of England and help drive the next phase of growth.

This isn't a desk job. You'll be out meeting customers, developing existing accounts, spotting new opportunities, and becoming a trusted partner to businesses across your region.

What's in it for you?

• Established territory with genuine growth potential
• Mix of account management and new business development
• Plenty of autonomy and flexibility to manage your own diary
• Opportunity to work with respected products and a recognised brand
• Supportive culture with long-term career prospects
• Competitive package including bonus and company vehicle

What you'll be doing

• Building strong relationships with existing customers and key accounts.
• Identifying and winning new business opportunities throughout your territory.
• Working closely with distributors, merchants, and end users.
• Managing your sales pipeline and customer activity through CRM.
• Sharing market insight and customer feedback to help shape future growth.
• Attending agricultural events, trade shows, and open days.

You might already be an Area Sales Manager, Territory Manager or Account Manager, or perhaps you're looking to step into a more autonomous field sales role.

We'll be keen to speak with people who have:

• Experience in B2B field sales
• A track record of hitting targets and growing accounts
• Agricultural, equine or wider rural sector knowledge
• Strong relationship-building and commercial skills
• The drive to develop new business opportunities
• Excellent organisation and territory management skills
• The ideal candidate will be based in Devon, Somerset or Dorset, although other South West locations will be considered.