Area Sales Manager

Wallace Hind Selection LTD; Watford; Remote; GBP 40,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave

Company car

Annual bonus ~20% of salary

Life cover (3x salary)

Job summary

Wallace Hind Selection is seeking an Area Sales Manager to drive growth across a remote UK territory from London through the South Midlands to South Wales. The role focuses on OEM customers and distribution partners, balancing new business with account management, and delivering substantial annual revenue.

You will engage manufacturing environments, understand production processes, and propose technically appropriate, commercially viable solutions from our product portfolio.

Qualifications

• Experience selling into manufacturing environments.
• Experience working directly with OEM customers, ideally within automotive, aerospace, engineering, fabrication or general industrial sectors.
• Understanding of distributor-led sales channels and the ability to build successful partner relationships.
• Ability to identify technical challenges and provide commercially viable solutions.
• Experience managing a territory remotely and working autonomously.

Responsibilities

• Split your focus approximately 50/50 between direct OEM customers and distribution partners.
• Develop a balanced mix of new business and account management opportunities across the territory.
• Re-engage dormant and lapsed accounts, identifying new opportunities for growth.
• Manage the complete sales cycle from prospecting through to implementation.
• Deliver annual sales revenue of approximately £1 million, with a strong focus on generating new business growth.

Skills

Manufacturing sales

OEM customers

Distributor channels

Solution selling

Territory management

Job description

We are a leading global manufacturer of industrial consumables and surface finishing solutions. We are currently looking for a progressive and dynamic Area Sales Manager to drive growth across a well-established territory covering the South.

BASIC SALARY: £40,000 - £50,000

BENEFITS

• 25 days annual leave
• Company car
• Annual bonus circa 20% of salary
• Life cover (3x salary)

LOCATION

This is a home-based role covering a territory stretching from London, through the South Midlands and across into South Wales.

COMMUTABLE LOCATIONS

• Bristol
• Bath
• Swindon
• Reading
• Oxford
• Luton
• Northampton
• Worcester
• Banbury
• Milton Keynes
• Gloucester
• Cheltenham
• Worcester
• Cardiff
• Newport
• Swansea

JOB DESCRIPTION

Business Development Manager, Area Sales Manager, Technical Sales Manager - Industrial Consumables, Components, Surface Preparation

As our Area Sales Manager, you will be responsible for developing sales across a diverse customer base including OEM manufacturers, major industrial end users and distribution partners. The role involves spending significant time within manufacturing environments, understanding customer production processes, identifying opportunities for improvement and recommending technically appropriate solutions from our extensive product portfolio.

KEY RESPONSIBILITIES

• As our Area Sales Manager, you will :
• Split your focus approximately 50/50 between direct OEM customers and distribution partners.
• Develop a balanced mix of new business and account management opportunities across the territory.
• Re-engage dormant and lapsed accounts, identifying new opportunities for growth.
• Manage the complete sales cycle from prospecting through to implementation.
• Deliver annual sales revenue of approximately £1 million, with a strong focus on generating new business growth.

PERSON SPECIFICATION

Business Development Manager, Technical Sales Manager, Area Sales Manager - Industrial Consumables, Components, Surface Preparation

Whilst full product training will be provided, you will ideally have experience in a technical field sales role selling industrial consumables, industrial components, abrasives, tooling, surface finishing products or related technical products.

• A proven track record of selling into manufacturing environments.
• Experience working directly with OEM customers, ideally within automotive, aerospace, engineering, fabrication or general industrial sectors.
• An understanding of distributor-led sales channels and the ability to build successful partner relationships.
• The ability to identify technical challenges and provide commercially viable solutions
• Experience managing a territory remotely and working autonomously.

THE COMPANY

We are a globally recognised leader in surface treatment and finishing solutions. Founded in 1887, we are head quartered in Germany and operate in over 120 countries with a product range of over 10,000 items. We specialise in the manufacturing of high-quality brushes, abrasives, and polishing tools used across a wide range of industries, including automotive, aerospace, metalworking, and construction. Our commitment to innovation, precision, and performance has made us a trusted partner for industrial surface treatment worldwide.

It is highly likely you will have worked in any of the following roles and/or markets, and worked with the following products and/or services: Area Sales Manager, Business Development Manager, Technical Sales, Territory Sales Manager - Tools, Resins, Chemicals, Bearings, Seals, Adhesives, Lubricants, PPE, Tape, Automotive Refinish, Industrial Distributors, Manufacturers, Industrial Components, Distributors, Distribution Partners, Aerospace, Automotive, Industrial Consumables.

Interested? Please click apply. You will receive an acknowledgement of your application.

Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.