Area Sales Manager

Morepeople 01780; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in the bakery and food sector is seeking a driven Area Sales Manager for the Yorkshire and Manchester regions. This role offers the opportunity to manage existing accounts and drive new business development, all within a respected company with a strong track record. Ideal candidates will possess proven B2B sales experience, excellent commercial and negotiation skills, and a customer-first mindset. Join a stable and customer-focused environment where you can thrive and make a significant impact in the food and bakery industry.

Qualifications

• Proven B2B sales experience, preferably in foodservice or FMCG.
• Strong commercial and negotiation skills are essential.

Responsibilities

• Manage and grow existing customer accounts in your territory.
• Drive new business development and create accurate customer records.

Skills

B2B Sales Experience

Commercial Skills

Negotiation Skills

Excel Proficiency

PowerPoint Proficiency

Customer-first Mindset

Job description

Are you a driven sales professional with a passion for the food and bakery industry?

We're working with a leading UK wholesaler in the bakery and food industry to find a results-driven Area Sales Manager covering the Yorkshire and Manchester regions.

This business has a 50+ year track record, over £150m in revenue, and national coverage. It offers an excellent platform for sales professionals looking to grow in a respected, stable, and customer-focused company.

In this role you will be covering: Manchester | Yorkshire

The Role:

• Manage and grow existing customer accounts
• Drive new business development across your territory
• Create and maintain accurate customer records and journey plans
• Collaborate cross-functionally to support service excellence
• Help shape and deliver annual sales budgets

What You'll Need:

• Proven B2B sales experience (foodservice/FMCG ideal)
• Strong commercial and negotiation skills
• Confident with data and systems (Excel & PowerPoint proficiency)
• Full UK driving licence
• A customer-first, target-driven mindset

The business are looking to interview as soon as possible, so if this sounds of interest, don't hesitate to apply!

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