Area Sales Manager

Adore Recruitment; Liverpool; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Car allowance

Laptop

Mobile phone

Length of Service Rewards

21 days holiday + bank holidays

Job summary

Adore Recruitment is seeking an enthusiastic Area Sales Manager to lead field sales across Liverpool and own the territory. You will build relationships with pubs, hotels, bars, golf clubs, and leisure venues, driving sales growth with a customer-centric approach.

The role offers uncapped commission, car allowance, laptop, and mobile phone, plus a structured training and development path in a market-leading procurement network. Regular team support and a dynamic work environment.

Qualifications

• Proven track record in field sales in food, drink or hospitality.
• Strong ability to establish and maintain long-term customer relationships.
• Confident in turning conversations into outcomes.
• Knowledge of UK catering, licensing and leisure industries.
• Highly motivated, results-oriented, service-focused.
• Excellent communication and presentation skills.
• Proficient in MS Office (Word, Excel) and adaptable to internal systems.
• Full, clean UK driving licence.

Responsibilities

• Identify and secure new business opportunities while nurturing existing clients.
• Collaborate with internal teams to expand the customer base and grow sales.
• Manage the entire sales process from the initial meeting to converting prospects into active customers.
• Engage with leisure and hospitality businesses, offering tailored solutions to meet their needs.
• Attend monthly meetings at the company’s headquarters near Bristol.

Skills

Field sales

Account management

Relationship building

Communication

Self-motivated

Team collaboration

MS Office

Driving licence

Tools

MS Office (Word, Excel)

Job description

Job Title:Area Sales Manager
Job Category:Sales / Field Sales
Location:Liverpool
Salary:£35,000 – £50,000 Basic (DOE) + Uncapped Bonus, Car Allowance, Laptop, Mobile Phone & Length of Service Rewards
Hours of Work:Monday – Friday
Position Type:Full-time / Permanent

The Opportunity

We are seeking an enthusiastic and drivenProcurement Managerto join our clients dynamic, field-based sales and customer relationship team. This role focuses on both developing new business opportunities and managing existing accounts across key sectors such as pubs, hotels, bars, golf clubs, and leisure venues.

You’ll take ownership of your territory, building strong relationships with clients, driving sales growth, and maintaining a customer-centric approach. Working with a market-leading supplier network, this role offers excellent earning potential, career development, and the chance to thrive in a collaborative and supportive environment.

The Role

• Identify and secure new business opportunities while nurturing long-term relationships with existing clients.
• Collaborate with internal teams, including procurement, customer service, and senior management, to expand the customer base and grow sales.
• Manage the entire sales process from the initial meeting to converting prospects into active customers.
• Engage with leisure and hospitality businesses, offering tailored solutions to meet their needs.
• Attend monthly meetings at the company’s headquarters near Bristol.

Essential Skills and Experience

• Proven track record in field sales, particularly in the food, drink, or leisure and hospitality sectors.
• Strong ability to establish and maintain long-term customer relationships.
• Confident and skilled in taking opportunities from the initial conversation to successful outcomes.
• In-depth knowledge of the UK catering, licensing, and leisure industries.
• Highly motivated, results-oriented, and service-focused.
• Excellent communication and presentation skills.
• Proficiency in MS Office (Word, Excel) and the ability to quickly adapt to internal systems.
• Full, clean UK driving licence.

Desirable Skills

• Operational experience within hospitality, such as working in restaurants, bars, or hotels.

What’s On Offer

• Salary:£35,000 – £50,000 per annum (dependent on experience).
• Bonus:Uncapped commission structure.
• Benefits:
  • Car allowance.
  • Laptop and iPhone.
  • 21 days of holiday (plus bank holidays), with the option to earn additional leave through service milestones.
  • Company pension scheme.
  • Comprehensive training and a personalised development plan.
  • Collaborative, fun, and supportive team culture.
  • Regular team socials and access to a fully stocked kitchen of drinks and snacks.

About The Company

They are a leading Purchasing Solutions Organisation, supporting over 10,000 members across various industries. By leveraging collective purchasing power, they help businesses achieve the best pricing and streamline their procurement processes.

The team is ambitious, diverse, and committed to delivering excellence, with a focus on supporting employees to grow personally and professionally in a vibrant work environment.

About You

We are looking for a self-motivated, results-driven individual with a passion for sales and relationship management. You’ll thrive on autonomy, excel at managing your workload, and enjoy contributing to the growth and success of the team.