Area Sales Manager

Scotsman Hospitality; Glasgow; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Commission-based pay

Holiday purchase scheme

Wagestream access

Career progression

Venue discounts

Job summary

The Scotsman Group is seeking an Area Sales Manager to drive sales, private bookings, and event revenue across our portfolio of venues in Scotland. You will work closely with the Head of Sales, In-Venue Sales Teams, and Operations to grow bookings and expand our client base.

We are looking for a sales-driven professional with hospitality experience, strong client focus, and a track record of exceeding targets.

Qualifications

• Hospitality industry experience with sales or events knowledge.
• Proven ability to meet and exceed sales targets through new business development.
• Strong client-facing and relationship-building skills.

Responsibilities

• Maximise enquiries, conversions and revenue from private bookings and events.
• Build and maintain relationships with corporate clients and partners.
• Use promotions and sales initiatives to beat prior year targets.
• Grow a robust database to target key market areas effectively.
• Develop a network of corporate clients for hire and bookings.
• Collaborate with internal teams to ensure flawless event execution.
• Monitor sales performance and report insights to Head of Sales.

Skills

Hospitality Experience

Sales-Driven

Customer-Focused

Relationship Builder

Organised & Efficient

Communication Skills

Computer Literate

Numerical & Analytical

Tools

Microsoft Office

Job description

About Us

The Scotsman Group is a leader in Scotland's hospitality industry, known for delivering exceptional dining, entertainment, and event experiences across our venues. We are looking for a dynamic and results-driven Area Sales Manager to join our team and take ownership of maximising opportunities, increasing footfall, and driving revenue growth across our portfolio of venues.

The Role

As an Area Sales Manager, you will be responsible for driving sales and business development initiatives to achieve targets and grow revenue for your designated area. Working closely with the Head of Sales, In-Venue Sales Teams, Hub Team, and Operations Team, you will focus on increasing bookings, expanding our client database, and ensuring seamless event execution to retain and grow our customer base.

Key Responsibilities

• Maximise booking enquiries, conversions, and revenue through private bookings, exclusive hires, and table reservations.
• Build and maintain profitable relationships with external partners and corporate clients.
• Leverage key dates, promotions, and sales initiatives to exceed prior year performance and meet or surpass budgeted sales targets.
• Generate and maintain a clear and comprehensive database to target key market areas effectively.
• Develop a strong network of corporate clients, driving corporate hire and overall bookings.
• Collaborate with internal teams to ensure exceptional event execution, enhancing the customer experience and driving repeat business.
• Monitor and analyse sales performance, providing regular updates and insights to the Head of Sales.

The Person

• Hospitality Experience: Solid experience within the hospitality industry, with a deep understanding of venue management, sales, and event execution.
• Sales-Driven: A proven track record of meeting and exceeding sales targets through proactive business development strategies.
• Customer-Focused: Strong focus on delivering an exceptional customer experience with the highest standards of integrity and service.
• Relationship Builder: Skilled at building and maintaining relationships with local businesses, corporate clients, and external partners to drive repeat business.
• Organised & Efficient: Excellent time management and organisational skills, with the ability to plan and execute tasks effectively to meet deadlines and business needs.
• Communication Skills: Strong influencing, verbal, and written communication skills, with the ability to negotiate and close deals successfully.
• Computer Literate: Proficient in Microsoft Office (Word, Excel), with the ability to manage data and analyse sales trends.
• Numerical & Analytical: Capable of analysing sales data, monitoring performance metrics, and identifying opportunities for growth.

What We Offer

• Competitive salary with performance-based commission structure.
• Holiday Purchase Scheme.
• Wagestream - Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• A supportive, dynamic working environment in one of Scotland's leading hospitality groups.
• Opportunities for professional development and career progression.
• Employee perks and benefits, including discounts across our venues.

Join the Scotsman Group and help us drive growth and success across our venues!