Area Sales Manager

Scotsman; Glasgow; Hybrid; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Competitive salary + commission

Holiday purchase scheme

Wagestream access

Supportive environment

Career progression

Employee discounts

Job summary

The Scotsman Group is seeking an Area Sales Manager to drive bookings, private events and corporate hires across our venues in Scotland. You will collaborate with the Head of Sales, in-venue teams, Hub Team, and Operations to boost revenue and expand our client base.

You will build strong relationships with local businesses, leverage key dates and promotions, and ensure flawless event execution to boost repeat business and customer satisfaction across our venues.

Qualifications

• Solid hospitality industry experience with venue management, sales and event execution.
• Proven track record of meeting and exceeding sales targets through proactive business development.
• Strong focus on delivering an exceptional customer experience with integrity and high service standards.
• Skilled at building and maintaining relationships with local businesses, corporate clients and partners.
• Excellent time management and organisational skills to plan and execute tasks.
• Strong influencing, verbal and written communication skills to negotiate and close deals.
• Proficient in Microsoft Office (Word, Excel) for data management and sales analysis.
• Capable of analysing sales data and identifying growth opportunities.

Responsibilities

• Maximise booking enquiries, conversions and revenue through private bookings, exclusive hires, and table reservations.
• Build and maintain profitable relationships with external partners and corporate clients.
• Leverage key dates, promotions, and sales initiatives to exceed prior year performance and meet or surpass targets.
• Generate and maintain a clear database to target key market areas effectively.
• Develop a strong network of corporate clients, driving corporate hire and bookings.
• Collaborate with internal teams to ensure exceptional event execution and drive repeat business.
• Monitor and analyse sales performance and provide updates to Head of Sales.

Skills

Hospitality Experience

Sales-Driven

Customer-Focused

Relationship Builder

Organised & Efficient

Communication Skills

Computer Literate

Numerical & Analytical

Tools

Microsoft Office

Job description

About Us:

The Scotsman Group is a leader in Scotland’s hospitality industry, known for delivering exceptional dining, entertainment, and event experiences across our venues. We are looking for a dynamic and results-driven Area Sales Manager to join our team and take ownership of maximising opportunities, increasing footfall, and driving revenue growth across our portfolio of venues.

The Role:

As an Area Sales Manager, you will be responsible for driving sales and business development initiatives to achieve targets and grow revenue for your designated area. Working closely with the Head of Sales, In-Venue Sales Teams, Hub Team, and Operations Team, you will focus on increasing bookings, expanding our client database, and ensuring seamless event execution to retain and grow our customer base.

Key Responsibilities:

• Maximisebooking enquiries, conversions, and revenue through private bookings, exclusive hires, and table reservations.
• Buildand maintain profitable relationships with external partners and corporate clients.
• Leveragekey dates, promotions, and sales initiatives to exceed prior year performance and meet or surpass budgeted sales targets.
• Generateand maintain a clear and comprehensive database to target key market areas effectively.
• Developa strong network of corporate clients, driving corporate hire and overall bookings.
• Collaboratewith internal teams to ensure exceptional event execution, enhancing the customer experience and driving repeat business.
• Monitorand analyse sales performance, providing regular updates and insights to the Head of Sales.

The Person:

• Hospitality Experience:Solid experience within the hospitality industry, with a deep understanding of venue management, sales, and event execution.
• Sales-Driven:A proven track record of meeting and exceeding sales targets through proactive business development strategies.
• Customer-Focused:Strong focus on delivering an exceptional customer experience with the highest standards of integrity and service.
• Relationship Builder:Skilled at building and maintaining relationships with local businesses, corporate clients, and external partners to drive repeat business.
• Organised & Efficient:Excellent time management and organisational skills, with the ability to plan and execute tasks effectively to meet deadlines and business needs.
• Communication Skills:Strong influencing, verbal, and written communication skills, with the ability to negotiate and close deals successfully.
• Computer Literate:Proficient in Microsoft Office (Word, Excel), with the ability to manage data and analyse sales trends.
• Numerical & Analytical:Capable of analysing sales data, monitoring performance metrics, and identifying opportunities for growth.

What We Offer:

• Competitivesalary with performance-based commission structure.
• Holiday Purchase Scheme.
• Wagestream– Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• A supportive, dynamic working environment in one of Scotland’s leading hospitality groups.
• Opportunitiesfor professional development and career progression.
• Employeeperks and benefits, including discounts across our venues.

Join the Scotsman Group and help us drive growth and success across our venues!