Sales Manager

Fairmont Hotels & Resorts; St Andrews; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Staff shuttle

Staff canteen

Dining discount

Spa and golf perks

Gym access

Growth opportunities

On-the-job training

Social events

Job summary

Fairmont St Andrews, a luxury 5-star hotel in Scotland, seeks a passionate Sales Manager to drive revenue growth in the MICE segment. You will cultivate key client relationships, pursue new business opportunities, and implement strategic sales initiatives to enhance group revenue.

In this role you will represent the brand across the UK and internationally, travel as needed, and collaborate with Accor Global Sales and partners to maximize bookings and brand presence.

Qualifications

• Minimum 3–5 years of proactive B2B sales experience, preferably in MICE, hospitality, or luxury travel sectors.
• Proven track record of meeting or exceeding sales targets.
• Experience working with global hotel brands or conference venues is a strong advantage.

Responsibilities

• Identify and secure new business opportunities through high-impact, in-person sales meetings and networking at key events and trade exhibitions.
• Grow key accounts by maximizing value from existing clients and building long-term loyalty.
• Be our brand ambassador by representing Fairmont St Andrews across the UK and internationally through sales missions, industry events, and client visits.
• Collaborate with Accor Global Sales, tourist boards, and partners to drive demand.
• Own your market by designing and implementing strategic initiatives to drive bookings, maximize revenue, and elevate brand presence.

Skills

B2B sales

MICE/hospitality

Client engagement

Travel willingness

Brand ambassador

Tools

Opera Sales & Catering

Excel

PowerPoint

Job description

Company Description

Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.

Company Description

Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.

Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.

Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.

Job Description

We’re looking for a passionate Sales Manager to join the award-winning Fairmont St Andrews, where you will play a vital role in driving revenue growth across the MICE segment . You will cultivate and maintain strong relationships with key clients, actively seek new business opportunities and implement strategic sales initiatives. This is your opportunity to represent one of Scotland’s most iconic destinations and make a meaningful impact on our group revenue objectives.

What You’ll Be Doing

• Identify and secure new business opportunities: Prospect and secure new business through high-impact, in-person sales meetings and networking at key events and trade exhibition
• Grow key accounts: Maximise value from existing clients and build long-term loyalty.
• Be our brand ambassador: Represent Fairmont St Andrews across the UK and internationally through sales missions, industry events, and client visits.
• Collaborate for success: Work closely with Accor Global Sales, tourist boards, and partners to drive demand.
• Own your market: Design and implement strategic initiatives to drive bookings, maximise revenue, and elevate brand presence.

What You Bring

• Proven success in proactive B2B sales, ideally in the MICE or hospitality space
• Strong client engagement and negotiation skills, with a relentless focus on securing business wins
• Ability to travel and represent a world-class brand with confidence

Qualifications

About You

• Minimum 3–5 years of proactive B2B sales experience, preferably in MICE, hospitality, or luxury travel sectors.
• Proven track record of meeting or exceeding sales targets.
• Experience working with global hotel brands or conference venues is a strong advantage.
• Experience with key markets (e.g., UK, European, or international MICE business) is beneficial.
• Proficient in CRM systems, ideally Opera Sales & Catering.
• Solid grasp of Microsoft Office Suite, especially Excel and PowerPoint for reporting and presentations.
• Knowledge of sales pipeline management, forecasting, and market segmentation.

Additional Information

• Staff shuttle service to/from St Andrews
• Complimentary staff canteen
• 50% off dining in our Food and Beverage outlets
• Employee rates for Spa treatments and green fees
• Access to gym and pool services
• Growth opportunities
• On-the-job training
• Regular social events