Area Sales Manager

Omega; Chorley; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Performance bonus

Company EV

Private healthcare

Pension scheme

Travel expenses covered

Training & progression

Job summary

Omega is seeking an Area Sales Manager to drive growth across the Northwest with a focus on CNC machine tools and related services. You will develop new business opportunities and manage existing accounts within manufacturing and engineering sectors.

The role requires visiting customer sites, proposing solutions, generating quotations, and guiding projects from enquiry through order placement while maintaining CRM records and meeting targets. A full UK driving licence is essential.

Qualifications

• Field sales experience in CNC machine tools or related capital equipment.
• Ability to discuss technical manufacturing requirements with engineers and managers.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Identify and develop new business opportunities for CNC tools and services in the Northwest.
• Manage and grow existing customer accounts across manufacturers and engineering firms.
• Conduct customer site visits to understand production processes and identify upgrade opportunities.
• Generate quotations and proposals aligned with customer specs and business needs.
• Manage projects through the sales cycle from enquiry to order placement.
• Maintain CRM records, forecast, and track sales opportunities.
• Provide regular sales reports and forecasts to senior management.

Skills

Area sales management

Technical sales

CRM & forecasting

Negotiation

Relationship building

Driving licence

Tools

CRM system

Job description

Our client, a growing supplier of CNC machinery and precision manufacturing solutions, is seeking an Area Sales Manager to drive sales growth across the Northwest

This is a field-based role focused on developing new business opportunities and managing existing customer accounts within the manufacturing and engineering sectors. You will be responsible for promoting a range of CNC machine tools and associated services, building strong customer relationships, identifying production improvement opportunities, and guiding projects from initial enquiry through to order placement.

• Identify and develop new business opportunities for CNC machine tools and related services within your assigned territory.
• Manage and grow existing customer accounts, building long-term relationships with manufacturers, subcontract machinists, and engineering businesses.
• Conduct customer site visits to understand production processes and identify opportunities for machine tool sales and upgrades.
• Promote CNC machining solutions tailored to customer manufacturing requirements.
• Build and maintain a robust sales pipeline of opportunities.
• Generate quotations and proposals in line with customer specifications and business requirements.
• Manage projects through the complete sales cycle from enquiry and machine specification through to order placement.
• Attend supplier and customer sites to support machine demonstrations, project reviews, and installation discussions where required.
• Maintain accurate CRM records, forecasts, customer activity, quotations, and sales opportunities.
• Monitor performance against sales targets and KPIs.
• Provide regular sales reports and forecasts to senior management.
• Work closely with internal technical, service, applications, and administration teams to ensure successful project delivery and customer satisfaction.
• Represent the business professionally at customer meetings, exhibitions, and industry events.
• Proven experience within an Area Sales Manager, Technical Sales Engineer, Business Development Manager, or Account Manager role.
• Previous experience selling CNC machine tools, machine tool accessories, cutting tools, tooling systems, automation solutions, or capital equipment.
• Strong understanding of CNC machining, milling, turning, machining centres, or precision engineering environments.
• Experience developing new business and managing key customer accounts.
• Ability to discuss technical manufacturing requirements with production managers, engineers, and business owners.
• Experience producing quotations and managing opportunities through a CRM system.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organised, and target-driven.
• Full UK driving licence.
• Knowledge of metal cutting, machining processes, and manufacturing technologies would be highly advantageous.

Benefits – Area Sales Manager

• Performance-related bonus scheme.
• Company electric vehicle (EV).
• Company mobile phone and laptop.
• 25 days annual leave plus bank holidays.
• Private healthcare after six months' service, with the option to add family members.
• Enhanced pension scheme (5% employee contribution, 8% employer contribution).
• Business travel expenses covered, including hotel accommodation and fuel/charging costs.
• Ongoing manufacturer and product training.
• Excellent opportunities for professional development and career progression.