Area Internal Sales Manager

Breedon Group plc; North East; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company car

Pension scheme

Leave entitlement

Share saver

Life assurance

Employee assistance

Product discounts

Career progression

Job summary

Breedon Group plc in Durham is seeking an Area Internal Sales Manager to lead and optimise internal sales teams across multiple locations, driving revenue growth and service excellence. You will manage inbound and outbound sales activity, strengthen customer relationships, and collaborate with external sales, distribution, and operations teams.

The role requires strong leadership, KPI discipline, and the ability to standardise processes, forecast accurately, and deliver high-quality customer

Qualifications

• Experience in developing, engaging, leading and motivating a high performing team who strive to deliver results.
• Ability to demonstrate unrivalled customer experience excellence.
• Knowledge of the current market and competitor pricing.
• Experience of multi-site management.
• Ability to interpret complex data.

Responsibilities

• Design and optimise the internal sales team to ensure right roles, headcount and structure.
• Lead and motivate Internal Sales teams across multiple offices to achieve and exceed sales targets.
• Set clear KPIs (e.g. conversion rates, call activity, order value, margin performance).
• Monitor office-level performance, identify trends, and implement improvement plans.
• Foster a high-performance, customer-focused sales culture through coaching and development.

Skills

Team leadership

Customer experience

Market pricing

Multi-site management

Data interpretation

Job description

• Customer retention

Department: Sales

Location: Durham Gate Office, County Durham

Description

Breedon Group plc is a leading vertically integrated construction materials group in Great Britain, Ireland, and the USA. We're dedicated to providing high-quality materials and services for the construction industry, with a commitment to safety, sustainability, and innovation. Joining Breedon means becoming part of a team that values excellence and is committed to making a positive impact.

Position Overview

The Area Internal Sales Manager will lead, develop, and optimise the performance of Internal Sales teams across multiple locations, driving revenue growth, service excellence, operational efficiency. The role ensures effective inbound and outbound sales activity, strong customer relationships, and seamless collaboration with external sales, distribution, and operations teams.

Key Responsibilities

Internal Sales Leadership & Performance Management

• Design and optimise the internal sales team to ensure right roles, headcount and structure are in place.


• Lead and motivate Internal Sales teams across multiple offices to achieve and exceed sales targets.


• Set clear KPIs (e.g. conversion rates, call activity, order value, margin performance).


• Monitor office-level performance, identify trends, and implement improvement plans.


• Conduct regular performance reviews, coaching sessions, and development planning. Foster a high-performance, customer-focused sales culture.

Team Management (Multi-site)

• Provide day-to-day leadership to Internal Sales Agents across locations (in-person and remote).


• Ensure consistent processes, standards, and behaviours across all sites.


• Support recruitment, onboarding, and training of new team members.


• Build capability in product knowledge, sales techniques, and systems use.


• Promote engagement and collaboration across geographically dispersed teams.

Commercial & Sales Activity Management

• Oversee inbound enquiry handling, quotation management, and order processing.


• Drive proactive outbound sales activity (upselling, cross-selling, reactivation).


• Ensure pricing strategies, margins, and discount controls are applied effectively.


• Support key account management in collaboration with external sales teams.


• Identify opportunities to grow share of wallet within existing customers.

Customer Experience & Relationship Management

• Resolve escalated customer issues and complaints promptly.


• Maintain strong relationships with key customers and stakeholders.


• Champion a \"customer-first\" culture across all internal sales operation Operational Efficiency & Process Improvement.


• Standardise and optimise internal sales processes across multiple locations.


• Leverage internal systems to improve visibility, reporting, and productivity.


• Identify workflow inefficiencies and implement continuous improvement initiatives.


• Ensure accurate forecasting, pipeline management, and reporting.

Commercial & Sales Activity Management Oversee inbound enquiry handling, quotation management, and order processing. Drive proactive outbound sales activity (upselling, cross-selling, reactivation). Ensure pricing strategies, margins, and discount controls are applied effectively. Support key account management in collaboration with external sales teams.

Reporting & Analytics

• Deliver regular sales performance reports (team, site, product, customer) for area SLT and commercial teams.


• Analyse data to inform decision-making and strategy.


• Track KPIs such as:
  
  
  
  • Conversion rates
  
  
  • Revenue & margin
  
  
  • Customer retention
  
  
  • Quote turnaround times
  
  
  
  

Skills, Knowledge & Expertise

• Experience in developing, engaging, leading and motivating a high performing team who strive to deliver results.


• Ability to demonstrate unrivalled customer experience excellence.


• Knowledge of the current market & competitor pricing.


• Experience of multi-site management.


• Ability to interpret complex data.

Job Benefits

• A tailored, competitive salary


• Company car or car allowance


• Company Pension Scheme


• 25 days annual leave, plus bank holidays on top


• Share Saver Scheme participation


• Company Life Assurance Scheme


• Access to our Employee Assistance Programme for health and wellbeing support


• Discounts on a wide range of products through our employee benefits platform


• Broad learning opportunities and career progression pathways.

Diversity Statement

At Breedon Group, we are committed to fostering an inclusive workplace where diversity is valued. We believe in equality of opportunity for all and encourage applications from a diverse range of candidates.

Join Us

If you're looking for a role that challenges you, offers progression, and contributes to building better futures, we'd love to hear from you. This position is an opportunity to grow your career within a supportive and dynamic environment at Breedon Group.