Applications Engineer

Ishida Europe Limited; Birmingham; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Ishida Europe Limited is seeking a CCW Applications Support specialist to act as the central technical advisor for the sales channels across the EMEA region. You will help grow sales and contribute to the CCW product portfolio by enabling the team with accurate technical material and solutions.

The role focuses on advising on suitable machines for enquiries, coordinating modifications, and delivering clear CPQ guidance and layouts to support orders and trials.

Qualifications

• Experience in a B2B capital equipment environment.
• Direct sales support experience.
• B2B technical function.
• Technical knowledge of electrics or mechanics.
• Good understanding of modern sales enablement tools.
• Excellent communication and presentation skills.
• Customer-focused, IT literate, driven and proactive.

Responsibilities

• Respond to and record application support requests from the sales channels by advising on suitable machines for enquiries.
• Work closely with Product Management and Engineering Technical lead to decide if modifications or specials should be taken on.
• Own modifications and specials, coordinating with internal teams to provide solutions and cost details.
• Complete in-house testing on CCW machine units to verify application feasibility.
• Coordinate testing requirements on CCW units and advise on best solutions for each application.
• Support in-house and on-site customer trials as required.
• Assist in developing and communicating sales enablement tools for the CCW portfolio.
• Collaborate with CCW Product Manager and Training Manager to address FAQs and improve sales channel knowledge.
• Assist the sales channels in understanding CPQ logic and work with CPQ team for effective operation.
• Ensure Key Account User Requirement specifications are well understood and communicated to Engineering.
• Test CPQ releases around the CCW portfolio to reflect desired implementations and robustness.
• Produce 2D & 3D provisional layouts for enquiries and orders.

Skills

B2B sales support

Capital equipment

Electrical knowledge

Mechanical knowledge

Sales enablement tools

Communication

Tools

CPQ systems

2D/3D layouts

Job description

Job no: 495217
Work type: Full time
Location: Woodgate, Birmingham
Categories: Engineering, Design Engineer, Project Management

Main Purpose of the role

To assist with the sales and contribution growth of the CCW product portfolio by acting as the central point of technical applications support for the sales channels within Ishida Europe. To improve the sales enablement and technical material available to the sales channels around the CCW product portfolio.

The role will cover CCW application support requirements throughout the EMEA region.

Primary Responsibilities

• Responding to and recording application support requests from the sales channels by advising on the suitable machines for a particular enquiry.
• To work closely with the Product Management and Engineering Technical lead in deciding if we take on a particular modification or specials requirement request.
• Ownership of the modifications and specials that the business decides to proceed with by working with the internal sections, ensuring that the technical solutions and cost details are provided back to the requesting party.
• Complete in-house testing on CCW machine units to verify the ability of a particular application
• To co-ordinate and manage any testing requirements on CCW units within the business and advising on the most suitable solution for a particular application
• To support as required both in house and at site customer trials
• To assist with the development and communication of sales enablement tools around the CCW portfolio that assist the sales channel in understanding selections around Machines, Software options.
• To work closely with the CCW Product Manager and the Training Manager to address FAQs around CCW units and improve the overall applications knowledge of the sales channels.
• To assist the sales channels in understanding the logic within CPQ and also working with the CPQ team in ensuring it is working effectively
• To ensure Key Account User Requirement specifications are clearly understood and articulated within the business and in particular through the Engineering team.
• To complete testing on any CPQ potential releases around the CCW portfolio, ensuring that it is a fair reflection of the desired implementation and robust enough for release to the sales channels
• To Produce 2D & 3D provisional layouts for enquiries & orders

What skills are we looking for?

To be successful in this role you must have experience within a B2B capital equipment environment, direct sales support experience, B2B technical function, technical knowledge of electrics or mechanics and a good understanding of modern sales enablement tools

The ideal candidate must have excellent communication skills, excellent presentation skills, strong interpersonal skills, must be customer focused, IT Literate, driven, self-motivated, pro-active, flexible and adaptable.

Advertised: 07 Sep 2026 GMT Daylight Time
Applications close: