Growth-Driven Creative Strategist for AppLovin

Maneuver Marketing; United Kingdom; On-site; GBP 55,000 - 85,000; Full time

Job summary

Maneuver Marketing in the United Kingdom is seeking a Performance Creative Strategist (AppLovin) to drive scalable customer acquisition for our DTC supplements brand. You will own the AppLovin creative strategy across multiple SKUs, testing ideas, and building repeatable systems to grow the channel from the ground up.

You will work with Growth & Creative teams to shape campaign decisions, develop performance-driven concepts, and optimize conversion and click-through rates across a portfolio of

Qualifications

• 5+ years in DTC performance creative and growth-focused advertising.
• Experience developing ad concepts for paid acquisition and testing.
• Ability to think strategically across multiple SKUs and offers.

Responsibilities

• Build the AppLovin creative playbook and testing principles.
• Identify winning patterns and turn insights into repeatable playbooks.
• Collaborate with Growth & Creative teams to develop concepts.
• Influence media buying decisions with creative performance data.
• Develop direct response concepts to attract attention and actions.

Skills

DTC marketing

Creative strategy

Performance advertising

Creative testing

Multi-SKU strategy

Collaboration with media buyers

Tools

AppLovin platform

Job description

Maneuver Marketing in the United Kingdom is seeking a Performance Creative Strategist (AppLovin) to drive scalable customer acquisition for our DTC supplements brand. You will own the AppLovin creative strategy across multiple SKUs, testing ideas, and building repeatable systems to grow the channel from the ground up.

You will work with Growth & Creative teams to shape campaign decisions, develop performance-driven concepts, and optimize conversion and click-through rates across a portfolio of