Analytics Lead

Dept; London, Manchester; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Dept is seeking a skilled Analytics Lead to enhance web analytics solutions for enterprise clients. The role involves overseeing analytics setups, managing client relationships, and mentoring junior colleagues. Ideal candidates will have extensive experience with Google Tag Manager and GA4, along with strong communication and commercial skills.

Benefits

Flexible, hybrid working policy

Season ticket loan and cycle to work scheme

Enhanced family friendly policies

Social and Cultural Events

Learning and Development opportunities

Buddy Programme for new hires

Global annual DEPT Cares Month

Qualifications

• Extensive experience with Google Tag Manager and GA4.
• Strong commercial acumen and communication skills.
• Experience in cross-functional teams and technical mentorship.

Responsibilities

• Lead web analytics solutions for enterprise-level clients.
• Manage client relationships and support sales teams.
• Oversee complex analytics and tag management setups.

Skills

Google Tag Manager

Google Analytics (GA4)

Commercial acumen

Digital marketing practices

Communication

Technical mentorship

Job description

This position sits in our Experience & Engineering business unit. We primarily deliver large-scale website design and build projects, combining our skills in developing future-ready technical solutions with our expertise in creating beautiful designs to help clients including Nikon, London Marathon Events and END. We pride ourselves on delivering exceptional and engaging digital experiences.

JOB PURPOSE

We are looking for a technically skilled and strategic Analytics Lead to join our growing team and take charge of web analytics solutions across a number of our enterprise-level clients.

As the leading local figure within the Data & Analytics craft, you’ll drive value by architecting and executing sophisticated analytics implementations using tools like Google Tag Manager and GA4. Day-to-day, you’ll lead audits, design measurement strategies, implement and monitor privacy consent mechanisms, guide tagging architecture, manage client relationships and support our sales teams in building standout data and measurement proposals.

You’ll collaborate closely with account managers, media strategists, developers, and even creatives—helping to bridge the gap between technical analytics and broader marketing goals. You’ll also mentor and guide a team of local analytics professionals, offering technical coaching and supporting their growth.

This is a highly collaborative, client-facing role that requires both technical depth and commercial awareness. Our team thrives on curiosity, open communication, and a shared drive to solve complex problems in the most effective, future-forward way possible.

KEY RESPONSIBILITIES

Oversee and perform (Google) complex analytics and tag management setupsPerform GA/GTM audits

• Privacy safe/server side analytics setup

Client relationship management and growth

• People management and guidance of local analytics colleagues.
• Sales support for commercial opportunities, helping DEPT’s account and sales team’s put the best analytics, data & measurement proposals forward when required.

WHAT WE ARE LOOKING FOR

• Extensive Google Tag Manager and Google Analytics (GA4) experience.
• Strong commercial acumen, able to translate client problems into actionable analytics opportunities.
• Strong familiarity with digital marketing practices and the overlaps between paid media, web tagging & client outcomes.
• A natural communicator, the ideal candidate will be able to translate complex technical concepts into an engaging, client-friendly narrative.
• Experience working in cross-functional client teams, the ideal candidate should be comfortable speaking with clients about data topics that sit outside of the tag management and analytics ecosystem.
• Comfortable with challenging existing client ideas or conclusions, you get satisfaction from finding the right answer to the problem, rather than just the first answer.
• Technical mentorship and coaching experience of junior colleagues.
• Experience with HTML and JavaScrip coding languages.

Nice to have:

• Familiarity with other analytics/tag management platforms, ie Adobe, Tealium.
• BigQuery and SQL skills.
• Astute in deriving insights into consumer behaviour from web/app usage & CDPs.
• Experience with people management of junior colleagues.
• Experience working in cross-functional agencies, cross-border client and craft teams.
• Experience with app tracking and measurement SDKs; AppsFlyer, Adjust, Firebase.

WE OFFER:

• A flexible, hybrid working policy (2 days from the office, depending on location).
• An excellent salary based on experience and equal pay policies
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, and your team, and giving you the autonomy to solve our client's problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere .

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