Web Analytics Manager-

Devaney Consulting, LLC; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a data strategy expert to lead Web Analytics initiatives globally. In this pivotal role, you will own the data strategy and manage relationships with clients and agency leads, ensuring a consistent framework for insights into Paid Media and Onsite performance. You will work closely with one of the world's largest advertisers and drive product improvements that scale solutions globally. This is a fantastic opportunity to be part of a dynamic team that values diversity and innovation, where your contributions will directly impact the success of global marketing strategies. If you are passionate about data and analytics, this role is perfect for you.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Remote work options

Diversity and inclusion programs

Qualifications

• Experience in managing data strategies for global brands.
• Strong project management skills with a focus on web analytics.

Responsibilities

• Own the data strategy for Web Analytics across multiple markets.
• Manage relationships with clients and agency leads on data strategy.

Skills

Data Strategy

Web Analytics

Project Management

Stakeholder Engagement

Ad Technology Solutions

Education

Bachelor's Degree in a relevant field

Master's Degree in Data Science or related

Tools

Omni Platform

Data Analytics Tools

Job description

RESPONSIBILITIES

Reporting to the Programmes and Platforms Director, this person will be responsible for owning the data strategy for Web Analytics and global market engagement along with dependent infrastructure and process to ensure we have a consistent framework that provides accurate insights into Paid Media and Onsite performance. This remit runs parallel to our data strategy for Media Investment, Media Performance and Tag Management. Specific duties include:

• Owning data strategy for Web Analytics globally across several Brands and Markets
• Managing relationship with Clients and Agency Brand Leads on client data strategy
• Managing dependent data infrastructure and ad technology solutions
• Project management of web analytics initiatives and dependent programs
• Senior level stakeholder and market engagement across EMEA, AMER and APAC
• Drive product and process improvements that allow us to scale solutions globally

THE OPPORTUNITY

As part of the Decision Science team, this role will provide the following opportunities:

• Work directly with one of the world's largest global advertisers
• Be the global lead on managing the foundations for data strategy, infrastructure, and ad technology solutions that underpin our insights and analytics
• Consult on data quality and compliance across all media investment and media performance data
• Own all market engagement across EMEA, AMER and APAC

We help our clients use data from digital channels to turn critical audience insights into action and move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, Search Engine Optimization (SEO), Advanced Behavioural Targeting, Mobile Marketing, eCommerce search optimization, among many others.

About the Agency:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on our website.