Analytics Director, Data Strategy & Campaign Insights

WPP Media; Greater London; On-site; GBP 100,000 - 140,000; Full time

Job summary

WPP Media is seeking an Analytics Director to join the Analytics & Data Science team within the Global Client Solutions group. The role focuses on media effectiveness measurement, campaign analysis, and client communication to help brands increase value.

You will work with a leading advertiser, leveraging data to improve campaign performance and deploying measurement solutions. You will lead with strong stakeholder communication, manage tasks across multiple regions, and benefit from training,

Responsibilities

• Strategic Analytics Application: Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
• Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
• Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.

Job description

WPP Media is seeking an Analytics Director to join the Analytics & Data Science team within the Global Client Solutions group. The role focuses on media effectiveness measurement, campaign analysis, and client communication to help brands increase value.

You will work with a leading advertiser, leveraging data to improve campaign performance and deploying measurement solutions. You will lead with strong stakeholder communication, manage tasks across multiple regions, and benefit from training,