Analytics Associate Director

Publicis Groupe; Greater London; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Employee Resource Groups

Job summary

Digitas, part of Publicis Groupe, is seeking a senior analytics leader to drive CRM-driven customer engagement programmes. You will lead a talented team, partner across technology, strategy, creative, and marketing, and translate complex data into compelling business narratives to guide strategy and delivery.

You will shape testing programmes, collaborate to prioritise work streams, and ensure high-quality delivery with measurable impact across channels and customer touchpoints.

Qualifications

• Experience leading analytics, CRM or customer engagement programmes.
• Ability to collaborate with stakeholders across technology, strategy, creative and marketing functions.
• Confidently communicate data-driven recommendations to audiences with varying levels of technical expertise.
• Strong understanding of CRM, customer engagement metrics and performance measurement frameworks.
• Experience translating insights into strategic recommendations connecting data, behaviour and commercial objectives.
• Proven track record of leading and developing teams with a people-first approach.

Responsibilities

• Lead and develop a team of analytics specialists, creating an environment where people can thrive, grow and do their best work.
• Partner with stakeholders and Publicis Groupe teams to deliver customer-centric CRM strategies, journey orchestration and personalised experiences.
• Turn complex data into clear, actionable insights that influence marketing decisions and drive measurable business outcomes.
• Strengthen the connection between insight and action in campaigns.

Skills

Analytics leadership

CRM / customer engagement

Stakeholder collaboration

Data storytelling

Metrics & measurement

People leadership

Job description

testing and optimisation, ensuring data-informed recommendations shape future activity. Develop and evolve an always-on testing and learning programme across channels and customer touchpoints. Build strong relationships across teams, helping align priorities, manage expectations and encourage effective collaboration. Oversee multiple projects and workstreams, ensuring quality delivery, clear prioritisation and strategic impact.

Qualifications

• Experience leading analytics, CRM or customer engagement programmes within agency, consultancy or client-side environments.
• Proven ability to work collaboratively with stakeholders across technology, strategy, creative and marketing functions.
• Confidence communicating data-driven recommendations to audiences with varying levels of technical expertise.
• Strong understanding of CRM, customer engagement metrics and performance measurement frameworks.
• Experience extracting insights from complex data sets and translating them into compelling business narratives, The ability to connect data, customer behaviour and commercial objectives to develop strategic recommendations.
• Demonstrated success leading and developing teams, balancing delivery excellence with a people-first leadership approach.

Additional Information

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:ð Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

Science & Analytics

Science & Analytics to play a pivotal role in shaping how one of the world's most recognised brands uses data to create meaningful customer experiences. You'll lead a talented team and help drive customer engagement through CRM, analytics and insight-led decision-making. This is an opportunity to influence marketing strategy, inspire high-performing teams and create measurable business impact through data. If you enjoy combining leadership, storytelling and analytical thinking, we'd love to hear from you.

Responsibilities

• Lead and develop a team of analytics specialists, creating an environment where people can thrive, grow and do their best work.
• Partner with stakeholders and Publicis Groupe teams to deliver customer-centric CRM strategies, journey orchestration and personalised customer experiences.
• Turn complex data into clear, actionable insights that influence marketing decisions and drive measurable business outcomes.
• Strengthen the connection between insight