Analyst, Customer Marketing Operations

Hilton; Glasgow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading hospitality company is seeking an Analyst for their Customer Marketing Operations team in Glasgow. In this pivotal role, you will support the execution of impactful marketing campaigns through analytical thinking and process coordination, contributing significantly to brand loyalty and revenue generation. If you have a degree in marketing or data analytics along with experience in campaign management, join us to help shape customer connections at Hilton.

Benefits

Go Hilton Team Member Travel Program

Competitive starting salary

Holiday entitlement

Qualifications

• Experience in marketing, data analytics, or related fields.
• Proficient in HTML, CSS, and email marketing best practices.
• Strong communication and problem-solving skills.

Responsibilities

• Manage and optimize customer marketing campaigns across channels.
• Segment and deploy personalized email and mobile communications.
• Collaborate with marketing and technology teams on campaign performance.

Skills

HTML

CSS

Data Analytics

Email Marketing

Project Coordination

Problem Resolution

Interpersonal Skills

Education

BA/BS Bachelor's Degree in marketing or data analytics

Tools

JIRA

Adobe Photoshop

Dreamweaver

Figma

Job description

About Hilton

Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 6,100 properties with more than 1,200,000 rooms in 139 countries and territories. In 100+ years since our founding, we have defined the hospitality industry and established a portfolio of 24 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 218 million members in our award–winning customer loyalty program, Hilton Honors. Plus, we are the No.1 Great Place To Work Super-Large employer in the UK!!

What Will I Be Doing?

As an Analyst within the Customer Marketing Operations team, you’ll play a critical role in supporting the execution and optimization of customer marketing campaigns across multiple channels. This role blends analytical thinking, attention to detail, and process coordination to ensure that marketing initiatives are delivered efficiently, accurately, and with maximum impact.

You will work closely with cross-functional teams — including Marketing, Technology, Data, and Creative — to manage campaign workflows, gather business requirements, perform quality assurance, and report on campaign performance. Your insights and operational support will help shape how we connect with our customers, drive engagement, and increase brand loyalty. These campaigns drive millions of dollars in revenue for the company, our hotels, loyalty program and products, so your contribution can make a huge difference in Hilton’s performance.

Who will I collaborate with?

You will work closely with the Marketing and Technology teams to develop, test, and execute complex, personalized email and mobile communications to tens of millions of customers.

You will be an integral part of the Customer Marketing Operations team, collaborating with industry-leading digital marketers on global campaigns using modern, sophisticated technologies that transform our guests’ experiences. This will involve implementing new campaigns, and enhancing existing technologies and processes, while delivering insights to help improve campaign and channel performance.

What your day-to-day will be like:

• Build, segment, target, track, test, deploy and monitor performance of personalized email, push and text-message (SMS) campaigns using our email service provider (ESP), Braze

• Develop and utilize HTML/CSS and email/mobile marketing best practices to create and code templates and interactive customer experiences

• Develop strong partnerships with outside vendors, internal constituents and other departments to support open communication and ensure goals remain aligned

• Collaborate with Customer Marketing Operations leadership and the wider marketing team to develop and implement new and creative approaches to customer and business problems

• Execute the directives of the organization’s mission, goals, and objectives, demonstrating self-motivation, open communication, and the ability to work in a group dynamic

• Champion the “Customer-Centric” mindset, driving customer-first thinking within the organization

What are we looking for?

The ability to demonstrate the following qualifications and skills set:

• BA/BS Bachelor's Degree in marketing, data analytics or a comparable field, or work experience that demonstrates comparable abilities

• Ability to demonstrate extensive experience in marketing, data analytics, email or mobile marketing, hospitality, or related fields

• Skilled in at least two of the following languages: HTML, CSS, Liquid

• Experience with email editing software or enterprise email marketing platforms (e.g., Adobe Photoshop, Dreamweaver, Figma)

• Experience using HTML, CSS, or XSLT

• Working knowledge of GIT (SourceTree), Postman, JIRA a plus

• Comfortable using Word, Excel, PowerPoint, MicroStrategy, JSON

• Proactive, detail-oriented and highly organized individual who can meet deadlines and quality expectations across multiple, complex projects, while thriving in a close-knit team environment that relies on open communication to fuel improvements and collaboration

• High quality presentation and communication skills

• Understanding of email mobile marketing industry trends and best practices

• Strong problem prevention and resolution skills

• High level of integrity and ownership

• Ability to deliver high-quality work with minimal supervision

• Excellent project coordination and analytical skills

• Strong interpersonal skills, with the ability to conceptualize and communicate technical concepts to technical and non-technical audiences

• Passion for the email or mobile marketing industry, motivation to learn, and a desire to influence and drive improvements across the team

What benefits will I receive?

Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the Go Hilton Team Member Travel Program, which provides reduced hotel room rates for you, your family & friends! We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organisation like Hilton.

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio ofworld-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomedmore than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winningworkplace culture, and we are consistently named among one of the World’s Best Workplaces and we are the No.1 Super-Large employer in the UK!!.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovativeprograms and benefits such as workplace flexibility, career growth and development, and our Go Hilton traveldiscount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives andvoices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusiveenvironment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be onTeam Hilton!

We are an equal opportunity employer and value diversity at our company. We will ensure that qualifiedindividuals with protected disabilities are provided reasonable accommodation to participate in the jobapplication or interview process, to perform essential job functions of his or her role, and to receive otherand benefits and privileges of employment.