AI-Driven Multibrand Campaign Lead

Integral Memory Plc; London Borough of Brent; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Free parking on site

On-site work four days a week

Job summary

Integral Memory PLC is expanding its strategic marketing function and seeks a Senior Campaign Manager to own end-to-end campaigns for Integral Memory, Integral LED, and the Integral brand. You will plan, execute, and optimize multi-channel campaigns, collaborating with marketing, sales, and product teams to drive growth and measurable impact.

You will lead planning, audience targeting, and measurement, using martech platforms to automate and analyze results, while maintaining brand consistency

Qualifications

• Degree in Marketing, Business, or a related field, or equivalent practical experience.
• 4+ years’ experience planning and delivering marketing campaigns.
• Genuinely enjoy understanding products, customers, and the channels they operate in.
• A strong track record of running campaigns end to end—from plan, through delivery, to reporting and improvement.
• A solid awareness of channels for reaching audiences online and offline, including email, web, print, paid media, social, exhibitions, and influencers.
• Hands-on competency with martech- CRM and marketing automation platforms such as HubSpot or Salesforce, building workflows and reporting.
• Strong written communication and the ability to brief others to produce copy.

Responsibilities

• Plan and run end-to-end marketing campaigns across three brands.
• Deliver brand- and knowledge-raising campaigns to build reputation within brand guidelines.
• Build campaign plans with objectives, audiences, channels, timelines, and success measures.
• Coordinate production team, audience/message planning, and deadlines.
• Launch campaigns across email, web, paid, social, e-commerce, and exhibitions.
• Track performance against measures; report results and recommendations.
• Improve campaigns using data to raise ROI for the next cycle.
• Ensure campaigns are tracked so marketing contribution is visible.
• Set up automation and targeting in our martech stack for reliable execution.
• Collaborate with sales and product managers to align campaigns with live revenue opportunities.
• Work within agreed workflows to balance strategic work and production requests.
• Use AI tools to accelerate planning, drafting, and analysis, with careful review.

Skills

Campaign planning

Campaign management

HubSpot

Salesforce

Data analysis

Stakeholder management

Education

Marketing degree or related field

Tools

CRM systems

Job description

Integral Memory PLC is expanding its strategic marketing function and seeks a Senior Campaign Manager to own end-to-end campaigns for Integral Memory, Integral LED, and the Integral brand. You will plan, execute, and optimize multi-channel campaigns, collaborating with marketing, sales, and product teams to drive growth and measurable impact.

You will lead planning, audience targeting, and measurement, using martech platforms to automate and analyze results, while maintaining brand consistency