Integrated Campaign Manager

Integral Memory Plc; Greater London; Vor Ort; GBP 55.000 - 85.000; Vollzeit

Zusammenfassung

Integral Memory PLC in London is seeking a Senior Campaign Manager to own campaigns across three brands, from planning to live launches and post‑campaign analysis. You will work with the Marketing Director, Product Marketing Manager, and Marketing Operations to produce data-driven, revenue‑focused campaigns across all channels.

You will be on site for four days per week, with easy commutes from Neasden or Wembley.

Qualifikationen

• A relevant degree in Marketing, Business, or a related field, or equivalent practical experience.
• At least 4 years’ experience planning and delivering marketing campaigns, ideally for physical-product-focused brands and companies.
• Genuinely enjoy understanding products, customers, and the channels they operate in.
• Strong track record of running campaigns end to end—from plan, through delivery, to reporting and improvement.
• Sound awareness of a wide range of channels for reaching audiences, online and offline, including email, web, print, paid media, social, e-commerce and exhibitions.
• Hands-on competency with martech-CRM and marketing automation platforms such as HubSpot or Salesforce, building workflows, and setting up campaign tracking and reporting.
• Strong written communication to shape and direct campaign copy and messaging.

Aufgaben

• Plan and run end-to-end marketing campaigns across all three brands, bringing product launches and strategic priorities to life.
• Deliver brand- and knowledge-raising campaigns to build reputation within the market.
• Build campaign plans with objectives, audiences, channels, timelines, and success measures.
• Coordinate people and assets, briefing production teams and aligning with stakeholders to meet deadlines.
• Take campaigns live across email, web, paid, social, e‑commerce, and exhibitions, applying channel best practice.
• Track performance against measures, report results, and translate data into practical recommendations.
• Improve campaigns using data, working with Marketing Operations on data, tooling, and measurement.
• Ensure campaigns are tracked so marketing contribution is visible and attributable.
• Set up automation and audience segmentation in our martech stack to ensure reliable execution.
• Collaborate with sales and product managers to align campaigns with revenue opportunities.

Kenntnisse

Campaign planning & management

Data analysis

Cross-functional collaboration

Excellent communication

AI tools usage

Ausbildung

Marketing/Business degree

Tools

HubSpot

Salesforce

Marketing automation

Jobbeschreibung

We’rebuilding a new strategic marketing function within our marketing team with the ambition to be excellent at marketing our full range of high-quality products.You will play acrucial role in developing this new function, supporting growth within the business, and getting our products in front of our customers.

This role will suit someone who genuinely enjoys marketing, and likes to understand products, customers, and the best channels to reach them. You have an opportunity to think creatively about building effective campaigns and take real ownership of them.

As Senior Campaign Manager, you turn our product launches, go-to-market plans, and brand-raising priorities into campaigns that reach the right audiences and deliver measurable results-across Integral Memory, Integral LED, and our Integral brand.You’llown each campaign through its full lifefrom planning, to going live, to the results afterwards-andyou’lluse what the data tells you to make the next one better.

You will sit within the strategic marketing team, working closely with the Marketing Director, the Product Marketing Manager, and Marketing Operations. You will brief and draw on the production team for assets, and partner with sales and product managers to ensure products and customers are understood so every campaign lands with the audience it was built for.

PLEASE NOTE: This role will require you to be on site for 4 days per week. Living within a commutable radius from Neasden / Wembley is imperative. We do offer free parking on site, so candidates who live north of the M25 or within the North Circular will find it an easy drive. Public transport is convenient for those with overground links to Wembley. Neasden is the nearest underground station (around 15 minutes walk away) on the Jubilee line.

Responsibilities

• Plan and run end-to-end marketing campaigns across all three brands (Integral Memory, Integral LED, and Integral), bringing product launches, go-to-market plans, and strategic priorities to life in market.
• Deliver brand- and knowledge-raising campaigns-thought leadership, education, and awareness activity-that build our reputation and reinforce a single, consistent brand backbone, always within our brand guidelines, as part of the team’s shared ownership of brand.
• Build campaign plans with clearobjectives, audiences, channels, timelines, and success measures, agreed up front with the Marketing Director.
• Coordinate the people and assets each campaign needs-briefing the production team, working with the Product Marketing Manager on audience and message, and keeping everyone aligned to the plan and the deadline.
• Take campaigns live across the right mix of channels, including email, web, paid, social, e-commerce, and exhibitions, applying channel best practice to each.
• Work to a campaign calendar that supports product launches, seasonal trade activity (such as the LED lighting season and education and sports lighting cycles), and ongoing demand generation.
• Track campaign performance against agreed measures, report clearly on results, and translate the numbers into practical recommendations.
• Review and improve each campaign, using what the data shows to raise the return on the next one, working alongside Marketing Operations on data, tooling, and measurement.
• Ensure campaigns are accurately tracked so results can be attributed and the marketing contribution to the business is visible.
• Build and run campaigns hands-on within ourmartechstack-setting up automation, workflows, audience segmentation, and tracking so campaigns execute reliably and results are captured at source.
• Give Integral Memory a dedicated, protected share of campaign activity, alongside Integral LED, so it receives consistent marketing focus.
• Collaborate with sales and product managers to align campaigns to live revenue opportunities and real customer needs.
• Work within our agreed ways of working, which separate strategic campaign work from rapid production requests, so the team’s effort stays on the priorities that grow thebusiness, andcontribute to how the new function is set up and improved.
• Use AI tools confidently and responsibly to accelerate campaign planning, drafting, and analysis, always reviewing and verifying the output before it is used.

About You

• A relevant degree in Marketing, Business, or a related field, or equivalent practical experience.
• At least 4 years’ experience planning and delivering marketing campaigns, ideally for physical-product-focused brands and companies.
• Genuinely enjoy understanding products, customers, and the channels theyoperatein.
• A strongtrack recordof running campaigns end to end-from plan, through delivery, to reporting and improvement.
• Sound awareness of a wide range of channels for reaching audiences, both online and offline, including email, web, print, paidmediaand PPC, social, point of sale, out of home, e-commerce, exhibitions, and working with influencers.
• Hands-on competency withmartech-CRM and marketing automation platforms such as HubSpot or Salesforce, building workflows, and setting up campaign tracking and reporting.
• A strong level of written competency, able to shape and direct campaign copy and messaging as well as brief others to produce it.
• Experience across both agency and in-house environments is welcome, as is a mix of B2B, B2C, D2C, and third-party or channel-partner marketing.
• Data-driven and creative approach-comfortable setting success measures, reading results, and acting on what they show.
• Strong organisation and project-management skills, able to brief and align multiple contributors, manage several campaigns at once, and keep work on time and on brief.
• Confident dealing with internal stakeholders across the business, taking clear briefs and managing expectations and priorities.
• A commercial mindset, able to connect campaign activity to revenue opportunities and business priorities.
• Meticulous attention to detail, delivering every campaign to a high standard.
• Excellent communication and collaboration skills, happy working closely with others while taking on responsibility and working autonomously in a fast-paced, deadline-driven business.
• Confident using AI tools to work faster while keeping a critical eye on the output.

About us

Integral Memory PLC is a long-established and fast-growing company founded in the UK over 35 years ago with offices in London and Europe. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.

What makes Integral a great place to work? When we speak face-to-face with our staff, they always say that it’s the people. We work collaboratively, all pitching in to achieve shared goals and supporting each other to take on responsibility. Our culture is friendly and approachable, with colleagues who care about the outcomes of their work.

We’re a mid-size, financially secure business - not a large corporate - and that means people in the company can see the material impact of the work they do every day. We also have a strong history of progression within the business, evidenced by the number of senior staff who started out in entry-level positions.

Integral Memory Division

The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.

Integral LED Lighting Division

From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award‑winning product range challenges the norm as we continue to bring cutting‑edge lighting solutions to the market.