Marketing Ops Transformation Consultant — AI‑Driven Personalization

Optima Partners; Greater London; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Competitive salary + bonus up to 15%

37 days holiday

Private medical insurance

Life & income protection

Pension scheme

1,000+ employee perks

Dedicated learning and training support

Job summary

Optima Partners, a leading consultancy based in the UK, is seeking a Marketing Operations Consultant to redefine marketing practices across various sectors. The successful candidate will design operating models and collaborate with senior leaders to enhance marketing effectiveness and integrate AI-driven solutions for improved personalization. Responsibilities include conducting thorough assessments, building implementation roadmaps, and enhancing content supply chains. This position offers competitive salary, bonuses, and extensive employee benefits including private healthcare and learning support.

Qualifications

• Proven consulting experience delivering large-scale operating model design and transformation programmes.
• Confident communicator with experience engaging and influencing C-level stakeholders.
• Analytical problem solver with the ability to translate complex challenges into practical outcomes.

Responsibilities

• Design and deliver fit-for-purpose marketing operating models.
• Lead current-state assessments and develop actionable implementation roadmaps.
• Engage C-suite stakeholders to shape marketing excellence strategies.
• Advise on AI integration within marketing operating models for personalization.
• Assess and redesign content supply chains and operations.

Skills

Experience delivering large-scale operating model design

Understanding of marketing strategy

Knowledge of content operations

Familiarity with AI and decisioning trends

Project leadership and collaboration skills

Strong communication skills

Analytical problem-solving

Storytelling and change management

Job description

Optima Partners, a leading consultancy based in the UK, is seeking a Marketing Operations Consultant to redefine marketing practices across various sectors. The successful candidate will design operating models and collaborate with senior leaders to enhance marketing effectiveness and integrate AI-driven solutions for improved personalization. Responsibilities include conducting thorough assessments, building implementation roadmaps, and enhancing content supply chains. This position offers competitive salary, bonuses, and extensive employee benefits including private healthcare and learning support.