AI-Driven Marketing Data Operations Analyst

Jobs Paloaltonetworks; United Kingdom; On-site; GBP 80,000 - 129,000; Full time

Job summary

Palo Alto Networks is seeking a Technical Data Operations Analyst to oversee the end-to-end marketing data flow and partner with IT and BI to operationalize insights through AI agents and workflows. You will bridge marketing data and technology, driving digital acquisition and scalable workflows for global growth.

Reporting to the Director of Marketing Data and Operations, you’ll transform business objectives into technical requirements, support real-time decisioning, and lead cross-functional

Qualifications

• Experience in Marketing Operations or Digital Marketing roles with track record supporting technical initiatives.
• Experience contributing to design and implementation of data infrastructure for real-time decisioning.
• Strong knowledge of MarTech integrations across CDPs, CRMs and data warehousing.

Responsibilities

• Data Knowledge Base: support operational insights across the marketing tech stack.
• Privacy Coordinator: assist privacy initiatives with legal and privacy teams.
• Data Governance: act as marketing data steward for governance and transparency.
• Customer 360: enable unified segmentation on CDP and profiles.
• AI Implementation: partner with BI/Analytics/IT to operationalize AI models.
• Operational Analysis: perform quantitative analysis to optimize programs with AI.
• Process Efficiency: contribute to best practices for efficient data operations.
• Process Documentation: document scalable processes with SLAs and governance.

Skills

Marketing Operations

Data infrastructure design

MarTech integrations

LeanData

Demandbase

Allocadia

AI/ML tooling

PRDs and backlog management

Agile project management

GDPR/CCPA compliance

Tools

SQL

Python

Job description

Palo Alto Networks is seeking a Technical Data Operations Analyst to oversee the end-to-end marketing data flow and partner with IT and BI to operationalize insights through AI agents and workflows. You will bridge marketing data and technology, driving digital acquisition and scalable workflows for global growth.

Reporting to the Director of Marketing Data and Operations, you’ll transform business objectives into technical requirements, support real-time decisioning, and lead cross-functional