AI-Driven Content Marketing Executive

Infopro Digital; Ellesmere Port; Hybrid; GBP 30,000 - 33,000; Full time

Benefits offered by this job

Hybrid working

3pm finish on Friday

25–30 days holiday

Birthday day off

Extra holidays purchase

Volunteering days

Pension and Life Assurance

Great company culture

Job summary

Infopro Digital's Barbour ABI division in Ellesmere Port is seeking a creative Content Marketing Executive on a permanent basis. You will use AI-enabled tools to draft, edit and refine digital content, while supporting PR activity and ensuring alignment with Barbour ABI's distinct brand voice to improve organic reach.

Reporting to the Head of Demand Generation, you will work in a hybrid setup, balance multiple content formats, monitor performance, and help position Barbour ABI as a trusted

Qualifications

• Experience in content marketing and/or PR through agency or in-house roles.
• Hands-on AI tooling experience (LLMs, image/video tools).
• Excellent written English and storytelling.
• Foundational knowledge of digital marketing and basic SEO.
• Ability to work across multiple formats and channels.
• Interest in PR and media relations in construction/build environment is a plus.

Responsibilities

• Use generative AI tools to draft drafts and social media copy.
• Sub-edit AI outputs for accuracy, SEO, and brand guidelines.
• Schedule and monitor campaign performance on UK social platforms.
• Track engagement and analyze data to identify top formats.
• Collaborate with the marketing team to fill content gaps and keywords.
• Support PR activity across the built environment sector.
• Ensure content aligns with Barbour ABI brand voice.

Skills

Content marketing

PR experience

AI tools usage

Editorial judgement

SEO basics

Storytelling

Written English

Education

Marketing/PR degree or related

Tools

AI platforms (Claude, ChatGPT)

Midjourney

Adobe Firefly

Job description

Infopro Digital's Barbour ABI division in Ellesmere Port is seeking a creative Content Marketing Executive on a permanent basis. You will use AI-enabled tools to draft, edit and refine digital content, while supporting PR activity and ensuring alignment with Barbour ABI's distinct brand voice to improve organic reach.

Reporting to the Head of Demand Generation, you will work in a hybrid setup, balance multiple content formats, monitor performance, and help position Barbour ABI as a trusted