AI Discoverability Director — Global SEO & Client Solutions

WPP; Greater London; Hybrid; GBP 100,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Pension plan

Paid time off

Job summary

WPP is seeking a Director of SEO for Global Client Solutions in the UK to lead multimarket SEO strategy and GEO leadership for Nestlé Europe. You will guide AI-enabled discovery, collaborate with brands, and manage a senior team to deliver measurable growth.

Based in London, this role offers a hybrid working model with extensive stakeholder engagement and opportunities to shape best-in-class SEO activations across zones and markets.

Qualifications

• Proven track record delivering multimarket SEO strategies with measurable impact.
• Experience leading diverse teams across regions and business units.
• Strong knowledge of GEO/SEO/LLM concepts and tools.

Responsibilities

• Lead and shape SEO strategy for Nestlé Europe/Zone, aligning with brand and AI leads.
• Manage a senior team of AI, GEO, and SEO specialists and direct reports.
• Partner with brands, content agencies, and development teams to drive results.
• Present strategic plans and drive ongoing education across local markets.

Skills

SEO leadership

Multimarket SEO

GEO & LLM knowledge

Stakeholder management

Team leadership

Tools

PowerPoint

SEO tools

AI tools

GEO tools

Job description

WPP is seeking a Director of SEO for Global Client Solutions in the UK to lead multimarket SEO strategy and GEO leadership for Nestlé Europe. You will guide AI-enabled discovery, collaborate with brands, and manage a senior team to deliver measurable growth.

Based in London, this role offers a hybrid working model with extensive stakeholder engagement and opportunities to shape best-in-class SEO activations across zones and markets.