Aftersales Demand Generation Manager - Fixed Term Contract

Volkswagen Group UK; Milton Keynes; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking an Aftersales Demand Generation Manager to lead marketing initiatives across multiple iconic automotive brands. This role involves developing strategies to enhance customer retention and profitability through innovative service and parts marketing. With a focus on data analytics, project management, and effective communication, you will drive campaigns that shape the future of the automotive industry. Join a dynamic team that values proactivity and offers numerous development opportunities in a rapidly evolving market. If you are ready to make an impact in a transformative environment, this is the perfect opportunity for you.

Benefits

Competitive salary

Car schemes

Discretionary bonus

Fuel card

Enhanced pension contributions

Private healthcare

27 days holiday plus bank holidays

Life insurance

Health and wellbeing support

Flexible benefits

Qualifications

• Experience in product management and campaign development is essential.
• Strong analytical skills to identify growth opportunities.

Responsibilities

• Deliver service and parts marketing programmes to increase retention.
• Work on strategies to regain lost customers and maximise profitability.

Skills

Product management

Campaign development

Agency management

CRM

Media management

PPC

Analytical skills

Project management

Communication skills

Influencing skills

Commercial awareness

Job description

About The Role

One Aftersales are recruiting for an Aftersales Demand Generation Manager on a full time Fixed Term Contract basis until April 2026.

Reporting into the Aftersales Programme Manager, you will be responsible for the delivery of service and parts marketing and programmes to increase aftersales retention and maximise profitability through the Volkswagen, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA workshops. You will work on programmes to maintain existing customers, marketing to regain lost customers including maximising margin and volume contribution for both.

Skills & experience you can bring to the role:

• Experience of product management and campaign development
• Agency management, including CRM, media and PPC
• Analytical skills and ability using data to identify opportunities for growth and margin
• Excellent project management skills to successfully deliver strategies and campaigns
• Strong communication skills, both written and verbal
• Exceptional influencing skills across a wide audience including senior management
• Ability to prioritise workload and balance short term actions with strategic projects
• A high degree of commercial awareness

What can we offer you?

Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, fuel card, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

One Aftersales
We are One Aftersales. We are a team of experts, working across five remarkable brands to deliver sustainable and profitable growth. This is a dynamic place, allowing you to work across all areas of the business, handing you the opportunity to work on projects that have the potential to change the automotive industry. This is an environment that encourages proactivity and drive, which is rewarded with development and progression opportunities.

About Us

Volkswagen Group

We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.