Aftersales Demand Generation Manager - Fixed Term Contract

ENGINEERINGUK; Milton Keynes; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking an Aftersales Demand Generation Manager for a full-time fixed-term contract. This pivotal role involves enhancing aftersales retention and profitability through innovative marketing strategies across multiple automotive brands. The ideal candidate will possess strong project management and analytical skills, enabling them to identify growth opportunities and influence key stakeholders. This dynamic environment encourages proactivity and offers significant career development potential, making it an exciting opportunity for those looking to make a meaningful impact in the automotive sector.

Benefits

Car schemes

Discretionary bonus

Fuel card

Enhanced pension contributions

Private healthcare

27 days holiday plus bank holidays

Life insurance

Health & wellbeing support

Flexible benefits

Qualifications

• Experience in product management and campaign development is essential.
• Strong analytical skills to leverage data for growth opportunities.

Responsibilities

• Deliver service and parts marketing to enhance aftersales retention.
• Develop strategies to regain lost customers and maximize profitability.

Skills

Product management

Campaign development

Agency management

CRM

Media management

PPC

Analytical skills

Project management

Communication skills

Influencing skills

Commercial awareness

Job description

Aftersales Demand Generation Manager - Fixed Term Contract

One Aftersales are recruiting for an Aftersales Demand Generation Manager on a full-time Fixed Term Contract basis until April 2026.

Reporting into the Aftersales Programme Manager, you will be responsible for the delivery of service and parts marketing and programmes to increase aftersales retention and maximise profitability through the Volkswagen, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA workshops. You will work on programmes to maintain existing customers, marketing to regain lost customers including maximising margin and volume contribution for both.

Skills & experience you can bring to the role:

• Experience of product management and campaign development
• Agency management, including CRM, media and PPC
• Analytical skills and ability using data to identify opportunities for growth and margin
• Excellent project management skills to successfully deliver strategies and campaigns
• Strong communication skills, both written and verbal
• Exceptional influencing skills across a wide audience including senior management
• Ability to prioritise workload and balance short-term actions with strategic projects
• A high degree of commercial awareness

What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, fuel card, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

One Aftersales
We are One Aftersales. We are a team of experts, working across five remarkable brands to deliver sustainable and profitable growth. This is a dynamic place, allowing you to work across all areas of the business, handing you the opportunity to work on projects that have the potential to change the automotive industry. This is an environment that encourages proactivity and drive, which is rewarded with development and progression opportunities.

What inclusion means to us
We want everyone at Volkswagen Group UK to feel included. Why? Because unique voices and perspectives are vital for our future. And we know that enabling diverse teams to thrive, be creative, and be heard, leads to better business outcomes. That’s why we run various programmes to promote a diverse, inclusive and non-discriminatory culture.

Rewarding the difference you make
Join us and you’ll find a very different type of organisation. So, we’ll reward you with an attractive range of benefits, and we’ll recognise your personal commitments beyond work by protecting your wellbeing. We’ll also give you all the support and learning opportunities you need to develop a successful career with us.

We want all our people to thrive, so we recognise the importance of flexible working. That’s why we’ve created an environment that allows positive collaboration, whether you’re working in the office or online from home. Our agile working model means you can work a minimum of 60% of your time in one of our offices or business sites and spend the rest of your time, working from home.