AfH Proposition Manager

Costa Coffee; London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Share Investment Plan

Annual discretionary bonus

Smart pension

Financial Support Fund

50% discount at Costa stores

Private medical cover

Job summary

A leading coffee company is seeking an AfH Proposition Manager in London to define and launch coffee propositions across EMENA’s Away From Home channels. The role requires strategic thinking, experience in commercial planning, and the ability to influence cross-functional teams. Benefits include a share ownership plan, annual bonus, and private medical cover. Join a company that values diversity and aims to make a meaningful impact.

Qualifications

• Experience in proposition development, commercial planning, or programme management.
• Ability to align senior stakeholders and energize teams.
• Commercially savvy with robust business cases.

Responsibilities

• Define and own the vision for AFH propositions.
• Lead teams to build holistic propositions from concept to execution.
• Collaborate with market teams to tailor solutions.

Skills

Strategic thinking

Influencing stakeholders

Commercial planning

Clear communication

Experience in hospitality or retail

Job description

Join to apply for the AfH Proposition Manager role at Costa Coffee.

As an Away From Home Proposition Manager, you’ll define, lead, and launch end-to-end coffee propositions that give Costa a competitive edge across EMENA’s Away From Home (AFH) channels.

With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.

Location: London Area, United Kingdom

Responsibilities

• Defining and owning the vision, strategy, and roadmap for winning AFH propositions across product, marketing, tech, and commercial.
• Leading cross-functional teams to build holistic propositions from concept through to in-market execution.
• Collaborating with market teams to tailor solutions based on regional customer and consumer insights.
• Working closely with finance, legal, and operations to model compelling commercial outcomes and ensure scalability.
• Providing strategic guidance and creating documentation to support successful roll-out, trials, and long-term value creation.

Qualifications

• A strategic thinker with experience in proposition development, commercial planning or programme management in a global or multi-market business.
• A natural influencer who can align senior stakeholders and energise cross-functional teams.
• Commercially savvy with the ability to interrogate assumptions and build robust business cases.
• Experienced in hospitality, retail, wholesale or foodservice—ideally in a product- or innovation-led environment.
• A clear communicator, able to articulate strategy, progress, and issues in a compelling and accessible way.

Benefits

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members facing unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.
• And that’s not all. Explore even more of our perks

We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings.

Grounded in our core values—Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.

Seniority

• Director

Employment type

• Full-time

Industry

• Retail and Food and Beverage Services