Affiliate & Performance Marketing Executive

Dragonbet; Cardiff; On-site; GBP 32,000 - 45,000; Full time

Job summary

DragonBet in the United Kingdom is seeking an early-to-mid career Affiliate Marketing Executive to own day-to-day affiliate activity, build strong partner relationships, and drive compliant, efficient acquisition across paid channels.

You will work with the Head of Performance Marketing and Compliance to ensure accurate reporting, manage KPIs, monitor fraud risks, and negotiate competitive affiliate deals while upholding UKGC and ASA/CAP standards. Cardiff-based with 3–4 days in the office.

Qualifications

• Experience in affiliate marketing within regulated sectors is essential.
• Strong relationship management and communication skills are required.
• Data-driven mindset with ability to analyse KPIs and derive growth opportunities.
• Excellent attention to detail and organisational ability to manage multiple partners and campaigns.
• Familiarity with affiliate platforms, tracking systems and attribution tools is important.
• Understanding of digital marketing channels, including PPC, and optimisation for acquisition.
• Knowledge of UK gambling advertising regulations (UKGC, ASA/CAP) or willingness to learn.

Responsibilities

• Manage day-to-day affiliate relationships, acting as main contact for partners.
• Recruit and onboard new affiliates, negotiating deals and commissions.
• Optimise the affiliate portfolio for quality, compliance and ROI.
• Monitor affiliate performance, identifying fraud and compliance risks.
• Support PPC campaigns across Google and other paid channels.
• Track and report channel performance and KPIs, improving efficiency.
• Ensure activity meets UKGC and ASA requirements with Compliance.

Skills

Affiliate marketing

Relationship management

Data-driven mindset

Attention to detail

Affiliate platforms

Digital marketing channels

UK gambling regulations

Commercial mindset

Tools

Affiliate tracking tools

Reporting platforms

Job description

DragonBet is a fast-growing, independent challenger brand in the UK betting market, with ambitious plans to expand across regulated markets. We offer a high-quality sportsbook and casino proposition in a highly regulated and competitive industry.

About the role:

This is a hands-on, execution-focused role suited to someone early-to-mid career who wants to develop their skills in a fast-paced, commercially rigorous environment. You will work closely with the Head of Performance Marketing, the Customer Strategy Team and external partners to deliver efficient, compliant acquisition.

Key responsibilities:

• Manage day-to-day affiliate relationships, acting as the main point of contact for partners.
• Recruit and onboard new affiliates, negotiating deals and commission structures.
• Optimise the affiliate portfolio to maximise quality, compliance and ROI.
• Monitor affiliate performance, identifying and addressing fraud and compliance risks.
• Support the execution and optimisation of PPC campaigns across Google and other paid channels.
• Track and report on channel performance and KPIs, identifying opportunities to improve efficiency and results.
• Work closely with Compliance to ensure all affiliate and paid marketing activity meets UKGC and ASA requirements.

Requirements:

• Experience in affiliate marketing, ideally within the gambling, gaming or another regulated sector, with an understanding of how to build and grow a successful affiliate channel.
• Strong relationship management and communication skills, with the confidence to manage partner relationships, negotiate commercial deals and develop mutually beneficial partnerships.
• A data-driven mindset, with the ability to analyse performance, interpret KPIs and use insights to identify opportunities for growth and improve ROI.
• Excellent attention to detail and organisational skills, with the ability to manage multiple affiliate relationships, campaigns and priorities in a fast-paced environment.
• Familiarity with affiliate platforms, tracking systems and attribution tools, with an understanding of how to monitor performance and ensure accurate reporting.
• An understanding of digital marketing channels, including PPC, with an interest in campaign optimisation and improving acquisition performance.
• An understanding of UK gambling advertising regulations, including UKGC requirements and ASA/CAP standards, or a willingness to learn and develop knowledge in this area.
• A proactive and commercially minded approach, with the confidence to identify issues, take ownership and suggest practical ways to improve performance.
• Based in or able to commute to our Cardiff office 3–4 days per week.