Affiliate Network Lead - US

Igbaffiliate; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Health & dental insurance

Income protection

Life assurance

30 days annual leave

Job summary

Better Collective is expanding its Affiliate Networks team and is seeking an Affiliate Networks Lead to spearhead growth strategy and partner development. You will identify new opportunities, cultivate relationships with key stakeholders, and drive group KPIs across markets.

In this role you will collaborate with marketing and CRM teams to optimise user journeys, monitor performance, and mentor the network management team to deliver ROI in a fast-paced, international environment.

Qualifications

• Minimum 3 years previous experience.
• Experience in the iGaming and/or Affiliate sector is essential.
• Comprehensive understanding of digital marketing funnels and commercial aspects.
• Highly numerate, analytical and target driven with proven ability to deliver ROI.
• Thrives in a busy and vibrant environment.
• Strong attention to detail.
• Profit focused and KPI driven.
• Process-oriented and won’t be satisfied if methodology is inefficient.

Responsibilities

• Lead the affiliate networks team.
• Provide regular reporting and analysis to keep stakeholders up to date with performance.
• Manage and expand affiliate networks by identifying, recruiting, and onboarding new potential partners that align with our brand and target audience.
• Maintain strong relationships with existing networks.
• Regularly communicate with networks to provide updates on new funnels, markets, and marketing campaigns.
• Work closely with the CRM team to ensure user journeys are optimised, maximising revenue per lead.
• Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration.
• Take responsibility for the team’s performance and career development.

Skills

Analytical

ROI-focused

Digital marketing

Leadership

Job description

Affiliate Network Lead – US

Are you excited about finding the best, fitting talents and releasing potential people to help develop Better Collective now and in the future? If yes, then you might be our new colleague as our new title.

About the role

We are expanding our Affiliate Networks team and are looking for a highly motivated and data driven Affiliate Networks Lead to spearhead our company’s overall growth strategy.

As the Affiliate Networks Lead you will play a critical role in identifying new opportunities, cultivating relationships with key stakeholders and achieving group KPIs.

Main Responsibilities

• Lead the affiliate networks team.
• Provide regular reporting and analysis to keep stakeholders up to date with performance.
• Manage and expand affiliate networks by identifying, recruiting, and onboarding new potential partners that align with our brand and target audience.
• Maintain strong relationships with existing networks.
• Regularly communicate with networks to provide updates on new funnels, markets, and marketing campaigns.
• Work closely with the CRM team to ensure user journeys are optimised, maximising revenue per lead.
• Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration.
• Take responsibility for the team’s performance and career development.

Our expectations to you

• Scale current operations in established markets.
• Identify new GEOs to expand operations and establish presence there.
• Collaborate with marketing teams to develop and execute effective campaigns that align with overall marketing and business goals.
• Provide guidance and creative direction to networks to ensure promotion of our products/services is accurate, compelling, and compliant with regulations.
• Stay up to date with industry regulations, guidelines, and best practices to ensure compliance.
• Implement processes and checks to monitor and address potential violations or issues related to affiliate activities.

Who you are

• Minimum 3 years previous experience.
• Experience in the iGaming and/or Affiliate sector is essential.
• Comprehensive understanding of digital marketing funnels and commercial aspects.
• Highly numerate, analytical and target driven with proven ability to deliver ROI.
• Thrives in a busy and vibrant environment.
• Strong attention to detail.
• Profit focused and KPI driven.
• Process-oriented and won’t be satisfied if methodology is inefficient.

What makes you a great match

We want the best people in our team and believe that the following traits and experiences are important for success in this role. We welcome and encourage applications from diverse backgrounds.

What do we offer you

• Unique and attractive opportunity to become part of a dynamic, creative, and fun company.
• Flexible working hours to support a healthy work‑life balance.
• Private health and dental insurance, group income protection, life assurance.
• Varied everyday life in a fast‑paced international business.
• Dynamic office in Soho with proximity to Carnaby Street.
• Professional yet casual working climate with skilled, passionate colleagues.
• Hybrid working model (2 days at office, 3 days remote).
• 30 days annual leave (excluding bank holidays).

Equal Opportunity Statement

It is better to be equal — We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.