Advocacy & Influence Lead: Creator Partnerships & Growth

L'Oréal; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Money-saving offers

Mortgage advice

Share options

Enhanced pension plan

Brand discount up to 60%

Private medical insurance

Dental insurance

Gym discounts

Mental health support

Enhanced family leave

Fertility leave

Leadership programs

Job summary

L'Oréal seeks an Advocacy & Influence Lead for Color Wow to define and deliver the long-term creator and affiliate strategy across paid, organic, and content boosting. This role sits at the intersection of brand, media, and culture, driving influence, earned visibility, and social performance.

You’ll lead a high-performing team, develop integrated campaigns across owned, earned and paid channels, collaborate with Brand, Media, E-commerce and Retail, manage budgets with clear ROI, and champion

Qualifications

• 8–10+ years’ experience in advocacy or influencer leadership within beauty, fashion, or lifestyle brands.
• Proven ability to lead strategy and execution across influencer, earned, owned, and paid media.
• Deep understanding of modern media mix including retail media and social commerce.
• Experience managing large budgets and ROI-driven influencer programs.

Responsibilities

• Define and deliver the long-term creator and affiliate strategy, including paid partnerships and content boosting.
• Build and manage a high-performing team covering influencer marketing and social content.
• Develop integrated campaigns across owned, earned, and paid channels.
• Collaborate with Brand, Media, E-commerce and Retail teams on KPIs and execution.
• Oversee content creation from briefing to optimization.
• Manage large budgets with ROI accountability across influencer, content, and social media.
• Drive social commerce growth, integrating advocacy into retailer ecosystems.
• Lead global campaign deployment with local market adaptation.

Skills

Advocacy leadership

Influencer marketing

Social media leadership

Retail media

Job description

L'Oréal seeks an Advocacy & Influence Lead for Color Wow to define and deliver the long-term creator and affiliate strategy across paid, organic, and content boosting. This role sits at the intersection of brand, media, and culture, driving influence, earned visibility, and social performance.

You’ll lead a high-performing team, develop integrated campaigns across owned, earned and paid channels, collaborate with Brand, Media, E-commerce and Retail, manage budgets with clear ROI, and champion