Account Manager- Data (FTC)

VML South Africa; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as an Account Manager/Senior Account Manager, where you'll play a pivotal role in delivering actionable insights and optimizing CRM strategies. This fixed-term position offers the chance to work collaboratively within a dynamic team, supporting campaign performance analysis and business case development. With a focus on data-driven decision-making, you'll help shape future campaigns and drive continuous improvement. If you have a can-do attitude and experience in a data and CRM environment, this role is an exciting opportunity to make a significant impact in a creative and technology-driven setting.

Qualifications

• 2-3 years experience in a data and CRM environment.
• Experience with loyalty programmes is ideal.

Responsibilities

• Deliver comprehensive post-campaign analysis and actionable insights.
• Support in developing business cases and strategic recommendations.

Skills

CRM Skills

Data Analysis

Performance Reporting

Business Case Development

Data-Driven Optimization

Strategic Recommendations

Martech Understanding

Loyalty Programmes

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we’re looking for

We're seeking a highly collaborative and enthusiastic Account Manager/Senior Account Manager with experience working with a data & CRM focused client to join our team for a fixed-term contract (initially 6 months but likely to extend to at least 1 year).

You will deliver comprehensive post-campaign analysis and actionable insights, ensuring a deep dive into campaign performance, going beyond surface-level metrics to uncover the "why" behind the results and inform future campaign strategy.

Becoming an additional pair of hands within the team to support as required from briefing to deriving insight in areas such as:

• Comprehensive Performance Reporting: Detailed reports outlining campaign performance across all channels, including key metrics, ROI, and attribution analysis.
• Business Case Development: Support in developing business cases, identifying the correct data that should be used to develop robust and accurate cases.
• Actionable Insights: Identification of key drivers of success and areas for improvement, providing concrete recommendations for future campaigns.
• Data-Driven Optimization: Leveraging data to optimize campaign strategies, targeting, and messaging for improved performance and ROI.
• Strategic Recommendations: Development of a strategic roadmap for future campaigns based on data-driven insights, ensuring continuous improvement and growth.

Work as an additional team member and must be happy to work on developing briefs for the CRM programme, briefs into the data team for extracts or analysis and working with strategists to develop the insights and analysis required to further the programme.

SKILLS REQUIRED

Must have a can-do attitude and be willing to work across diverse requirements. Ideally have some CRM skills and understanding of optimization of CRM programmes. Understanding of martech and loyalty programmes is ideal. Must be able to liaise with analysts and brief them in a meaningful and supportive manner. Must be able to translate analysis into insight.

LEVEL OF EXPERIENCE NEEDED

2 – 3 years experience in a data and CRM environment, ideally worked with loyalty programmes previously.