Account Executive - EMEA

Campfire; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Campfire is seeking an experienced Account Executive to join our London team. In this role, you will manage the entire sales cycle, from lead generation to closing deals, while utilizing automation tools and CRM systems to enhance outreach efforts. The ideal candidate will have over 5 years of sales experience in the software industry, with a proven ability to build and nurture a high-quality sales pipeline. You must exhibit exceptional communication skills and a growth mindset in this fast-paced environment.

Qualifications

• 5+ years in a full-stack sales role (AE/SDR/BDR) within the software industry.
• Proven success in building and maintaining a high-quality sales pipeline.
• Expertise in maintaining email infrastructure for optimized outbound engagement.

Responsibilities

• Build and manage targeted lead lists aligned with the Ideal Customer Profile.
• Execute multi-channel outreach strategies including emails, calls, and LinkedIn.
• Track, measure, and report on key sales metrics.

Skills

Lead list building

Automation tools

CRM management

Strong research skills

Tools

HubSpot

Job description

Please note: This role is required to be based in London. The entire team goes into the office 5 days per week and you will be working alongside your peers.

As one of our first Account Executives (AE) in London, you will play a critical role in driving growth for Campfire in EMEA. You will work closely with the GTM team to ramp up in the role. You’ll manage the end-to-end sales cycle—from identifying prospects to closing deals—while leveraging automation and lead‑generation tools to scale outreach efforts effectively. Campfire is a hyper‑growth company, and we are looking for thought leaders that will grow with our team and strive to think beyond the details of what is included below. An ideal candidate will bring ideas to the table and strive to achieve results that go beyond the requirements.

Key Responsibilities

Lead Generation & Prospecting

• Build and manage targeted lead lists, ensuring alignment with our Ideal Customer Profile (ICP).
• In addition to building your own pipeline, you will also partner with an SDR on our GTM team to drive effective pipeline.
• Utilize automation tools to identify, segment, and engage potential customers.
• Research and qualify leads in the software industry to create a robust sales pipeline.

Outreach & Relationship Building

• Execute multi‑channel outreach strategies, including personalized emails, calls, and LinkedIn engagement.
• Identify key decision‑makers and influencers within target accounts.
• Nurture leads and build relationships that drive trust and long‑term partnerships.
• Manage the full sales cycle for select accounts, from discovery to contract negotiations.
• Collaborate with the marketing and product teams to tailor messaging and value propositions for prospects.
• Provide product demonstrations to potential clients and articulate the value of Agent+.

Metrics & Reporting

• Track, measure, and report on key sales metrics (e.g., lead‑to‑meeting and meeting‑to‑close conversion rates).
• Continuously optimise workflows and outreach strategies based on performance data.
• Optimised use of CRM software (HubSpot).

Ideal Candidate Profile

Experience

• 5+ years in a full‑stack sales role (AE/SDR/BDR) within the software industry
• Bonus: Experience selling mid‑market finance software (ERP, spend management, invoicing, etc.)
• Bonus: Experience working at an early‑stage startup or startup with a larger company (new market, etc.)
• Proven success in building and maintaining a high‑quality sales pipeline

Skills & Tools

• Expertise in lead list building and working with automation tools.
• Expertise in maintaining email infrastructure for optimised outbound engagement.
• Strong research skills to uncover insights about prospects and their businesses.
• Proficient in CRM management and reporting.

Personal Attributes

• Highly proactive, adaptable, and capable of working in a fast‑paced environment.
• Exceptional communication and interpersonal skills.
• A growth mindset with a focus on continuous improvement.