Account Executive

Penfold; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

10% pension contribution

Medical insurance

Unlimited holidays

Free company lunch

Top-tier equipment

Learning & professional development

Quarterly company socials

Job summary

A forward-thinking pension provider in the UK is looking for an Account Executive to drive new business growth. You will handle qualified opportunities, run sales processes, and consistently meet revenue targets. The ideal candidate has proven B2B sales experience, strong skills in discovery and demo presentations, and confidence in selling to HR and finance. With attractive benefits including a competitive salary and unlimited holidays, this is a fantastic opportunity to contribute to a growing firm.

Qualifications

• Proven experience as a B2B Account Executive or similar closing role.
• A track record of hitting or exceeding sales targets.
• Strong discovery, demo, and objection-handling skills.

Responsibilities

• Own a pipeline of qualified opportunities sourced by SDRs.
• Run sales processes end-to-end: demo, proposal, negotiation.
• Consistently hit or exceed monthly and quarterly revenue targets.

Skills

B2B sales experience

Sales target achievement

Discovery and demo skills

Objection handling

Confidence selling to HR and Finance

Job description

Join to apply for the Account Executive role at Penfold

Hi, we’re Penfold – we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging! There’s over a trillion pounds in UK pensions, but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. We’re demystifying pensions to make pension saving easy, accessible and engaging.

We’re a focused team of 50 based primarily across London and Tallinn and have raised significant funding from some of the most successful FinTech investors in the world. We manage over £1bn of pension assets for over 100,000 savers and thousands of businesses, and we’re growing rapidly every month.

Role

As an Account Executive, you’ll be responsible for sourcing and closing new business opportunities with UK employers, working closely with an SDR who will generate and qualify a steady flow of inbound and outbound leads for you to close. This is a hands‑on, quota‑carrying role for a strong closer who enjoys running structured sales processes, building trust with buyers, and converting well‑qualified opportunities into revenue. You’ll focus on small to mid‑sized deals with HR, Finance, or Operations stakeholders, and help make Penfold the pension provider of choice for growing businesses.

Responsibilities

• Own a pipeline of qualified opportunities sourced by SDRs, marketing, and inbound demand.
• Run sales processes end‑to‑end: discovery, demo, proposal, negotiation, and close.
• Consistently hit or exceed monthly and quarterly revenue targets.
• Source and close high volumes of smaller deals efficiently while maintaining a great customer experience.
• Lead structured discovery calls to understand customer needs, decision criteria, and timelines.
• Deliver compelling product demos tailored to employer use cases.
• Clearly articulate Penfold’s value proposition and handle objections confidently.
• Move deals forward with urgency while maintaining trust and credibility.
• Partner with SDRs to ensure smooth handover of qualified opportunities.
• Provide feedback on lead quality, messaging, and common objections.
• Help refine qualification criteria to maximise conversion rates.
• Maintain accurate pipeline management and forecasting in the CRM.
• Share insights from customer conversations with Product, Marketing, and Customer Success.
• Continuously improve how we sell by adopting best practices and experimenting with senior approaches.

Must‑haves

• Proven experience as a B2B Account Executive or similar closing role.
• A track record of hitting or exceeding sales targets.
• Strong discovery, demo, and objection‑handling skills.
• Confidence selling to HR, Finance, Operations, or business owners.
• Comfortable working with qualified leads as well as full‑cycle outbound.

Nice‑to‑haves

• Experience selling SaaS, FinTech, HR tech, payroll, benefits, or financial services.
• Familiarity with regulated or trust‑based products (e.g. pensions, investments, payroll, financial services).
• Experience working in a scale‑up or high‑growth environment.

What Success Looks Like

• You consistently hit or exceed your revenue targets.
• SDR‑qualified leads convert efficiently into closed deals.
• Customers have a smooth, positive buying experience.
• Penfold continues to grow as a trusted pension provider for UK employers.

Hiring Process

• Intro Call – A quick chat to introduce you to Penfold, learn about your experience and aspirations, and answer any questions.
• Task – A practical task that we’ll complete together to determine how you’d approach a similar scenario to the role.
• Culture Fit Session – Meet one of our Co‑Founders and team members to see if we’re a great fit for each other.

Benefits

• Competitive salary – we proactively review salaries to ensure fairness and progression.
• Meaningful share options – you’ll own a part of Penfold and share in our success.
• 10% pension contribution each month that you don’t need to match (on top of your salary).
• Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts.
• Unlimited holidays – we trust you to get the work done and take breaks when needed.
• Great office space – our private office is run by the Ministry of Sound.
• Free company lunch every week.
• Top‑tier MacBook and WFH equipment to set you up for success.
• Cycle to work scheme – buy a bike tax‑free and spread the cost.
• Learning & professional development – we support courses, events, and coaching to help everyone reach their goals.
• Quarterly company socials – plus plenty of regular team meetups.

We’re 100% committed to building a diverse and representative team. Whatever your background, gender, race, age, or ability – we’d love to hear from you. If you have any questions, feel free to ask (even anonymously)! We’re all about giving every candidate the best chance to shine. If you require any reasonable adjustments to the job description, application, or selection process, just let us know – we’d be happy to help.

Excited to join us? Apply now!