Account Director (Experiential Events)

The Find; Hatching Green; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

The Find is seeking an experienced experiential Account Director to lead major client programs, shaping strategy and delivering live activations. This hybrid role in Harpenden combines two days in-office with three days remote, overseeing budgets, teams, and supplier management.

You will build client relationships, grow revenue, and ensure delivery excellence across multiple projects.

Qualifications

• 6+ years of agency experience in experiential marketing, live events, or FMCG activations.
• Experience managing large-scale campaign budgets and driving margins.
• Ability to respond to client strategy and unlock opportunities, plus drive new business.
• Direct line management, team development, and freelance resourcing.
• Ability to build relationships and champion collaborative work with clients.
• Deep knowledge of custom builds, mass sampling, venue management, and live-event H&S compliance.
• Strong pitching, deck-writing, and client presentation skills.
• Willingness to travel nationwide and attend overnight/live event setups.

Responsibilities

• Lead high-profile client accounts and drive growth across live activations.
• Line-manage Account Managers and Account Executives, with regular reviews.
• Bridge creative strategy with production delivery and manage multi-project budgets.
• Oversee production logistics, supplier management, and site compliance.
• Pitch concepts and budgets directly to clients and prospective clients.

Skills

Agency experience

Experiential marketing

Live events

FMCG

Budget management

Business development

Client relations

People management

Team development

Freelance resourcing

Relationship building

Operations knowledge

Venue management

H&S compliance

Pitching

Deck-writing

Presentation skills

Travel

Job description

Our client are looking for an experienced experiential events Account Director to join their growing experiential marketing and events business.

Hybrid: 2 days in Harpenden office, 3 days remote.

As Account Director, you will lead high-profile client accounts, drive account growth,

and oversee complex, live experiential activations. You will manage junior team

members, bridge creative strategy with practical production delivery, and take full

financial ownership of multi-project budgets.

Key Objectives & Responsibilities or Experiential Account Director:

Client Strategy & Retention: Serve as the senior lead across assigned accounts,

building long-term relationships, translating client objectives into actionable

briefs, and unlocking repeat business opportunities

Financial Management & Growth: Full commercial ownership of account P&Ls.

Oversee campaign budgeting, revenue forecasting, expenditure sign-offs, margin

optimization, and final reconciliations.

Team Leadership & Development: Line-manage Account Managers and

Account Executives, run regular 1-to-1s, conduct biannual performance reviews,

identify training opportunities. Manage freelance staff sourcing, contract

preparation and briefing.

Production & Event Delivery: Partner closely with production teams ensuring

client's needs are met and work is carried out to a high standard.

Supplier Management: Venue sourcing, contract negotiations, site logistics, and

custom structural builds. Oversee all event Health & Safety requirements, RAMS,

and local compliance

Pitching & Creative Input: Full project ownership, budget management,

collaborate on creative deck builds, balancing creative concepts with real-world delivery budgets. presenting directly to clients and prospective clients.

Ideally, you will have:

• Minimum 6+ years of agency experience in experiential marketing, live events, or FMCG brand activations.
• Demonstrated experience in managing large-scale campaign budgets (£250k-£1m+) and driving agency profit margins and growth.
• Ability to understand and respond to client's strategy and unlock future opportunities, as well as driving new business.
• Experience in direct line management, team development, and freelance resourcing.
• Ability to build effective relationships with others and champion collaborative ways of working both internally and with clients.
• Deep operational knowledge of custom builds, mass sampling, venue management, logistics, and live-event H&S compliance.
• Excellent pitching, deck-writing, and client presentation skills.
• Willingness to travel nationwide and attend overnight or weekend live event setups as required.