Account Director (Experiential Events)

The Find Group; Hatching Green; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

The Find Group is seeking an experienced Experiential Account Director to join their growing experiential marketing and events team. You will lead high-profile client accounts, drive growth, and oversee complex live activations, managing junior team members and ensuring delivery to a high standard.

In this hybrid role, you will spend two days in the Harpenden office and three days remote, taking full financial ownership of multi-project budgets and collaborating with production to meet client

Qualifications

• 6+ years of agency experience in experiential marketing, live events, or FMCG activations.
• Experience managing large-scale budgets (£250k–£1m+) and driving margins.
• Translate client objectives into actionable briefs and unlock opportunities.
• Direct line management and freelance resourcing.
• Build strong client relationships and promote collaborative working.
• Deep knowledge of custom builds, venues, logistics and H&S compliance.

Responsibilities

• Lead senior accounts and drive growth across high-profile clients.
• Own multi-project budgets, revenue forecasting and reconciliations.
• Line-manage Account Managers and Account Executives with regular reviews.
• Collaborate with production teams to meet client needs and deliver quality.
• Source venues, negotiate contracts, manage site logistics and RAMS.
• Present concepts and results directly to clients and prospects.

Skills

Client relationships

Budget management

Team leadership

Pitching skills

Client strategy

Job description

Our client are looking for an experienced experiential events Account Director to join their growing experiential marketing and events business.

Hybrid: 2 days in Harpenden office, 3 days remote.

As Account Director, you will lead high-profile client accounts, drive account growth,

and oversee complex, live experiential activations. You will manage junior team

members, bridge creative strategy with practical production delivery, and take full

financial ownership of multi-project budgets.

Key Objectives & Responsibilities or Experiential Account Director:

Client Strategy & Retention:

Serve as the senior lead across assigned accounts, building long-term relationships, translating client objectives into actionable briefs, and unlocking repeat business opportunities.

Financial Management & Growth:

Full commercial ownership of account P&Ls. Oversee campaign budgeting, revenue forecasting, expenditure sign-offs, margin optimization, and final reconciliations

Team Leadership & Development:

Line-manage Account Managers and Account Executives, run regular 1-to-1s, conduct biannual performance reviews, identify training opportunities. Manage freelance staff sourcing, contract preparation and briefing.

Production & Event Delivery:

Partner closely with production teams ensuring client’s needs are met and work is carried out to a high standard.

Supplier Management:

Venue sourcing, contract negotiations, site logistics, and custom structural builds. Oversee all event Health & Safety requirements, RAMS, and local compliance.

Pitching & Creative Input:

Full project ownership, budget management, collaborate on creative deck builds, balancing creative concepts with real-world delivery budgets. presenting directly to clients and prospective clients

Ideally, you will have:

• Minimum 6+ years of agency experience in experiential marketing, live events, or FMCG brand activations.
• Demonstrated experience in managing large-scale campaign budgets (£250k–£1m+) and driving agency profit margins and growth.
• Ability to understand and respond to client’s strategy and unlock future opportunities, as well as driving new business.
• Experience in direct line management, team development, and freelance resourcing.
• Ability to build effective relationships with others and champion collaborative ways of working both internally and with clients.
• Deep operational knowledge of custom builds, mass sampling, venue management, logistics, and live-event H&S compliance.
• Excellent pitching, deck-writing, and client presentation skills.
• Willingness to travel nationwide and attend overnight or weekend live event setups as required.