Account Director, Connections Planning

ZipRecruiter; England; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking an exceptional Account Director to lead innovative campaigns for a major automotive client. This role involves strategic collaboration across media and creative teams, ensuring effective audience engagement and campaign management. The ideal candidate will possess strong stakeholder management skills and a passion for media trends, contributing to a dynamic and inclusive work environment. Join a forward-thinking team that values growth, collaboration, and professional development, while making a significant impact in the marketing landscape.

Benefits

25 days annual leave + birthday off

Training opportunities

Flexible working

Industry event attendance

Career development

Private Healthcare

Pension scheme

Qualifications

• Strong stakeholder management skills with clients and agency teams.
• Expertise in audience insight translation and planning tools.

Responsibilities

• Plan innovative campaigns and manage budgets effectively.
• Collaborate with channel specialists to ensure plan delivery.

Skills

Stakeholder Management

Audience Insight Translation

Campaign Management

Client Communication

Presentation Skills

Media Strategy

Measurement Frameworks

Job description

Job DescriptionDescription
Position at Mindshare

Role: Account Director | Department/Team: Connections Planning

Role Objective

We are recruiting an exceptional and driven Account Director to join our Connections Planning team. You will work on the Ford account in the UK, one of the biggest auto advertisers and accounts at Mindshare. Our full-service model involves close collaboration with creative and account management teams within the Ford agency structure, primarily with VMLYR.

We promote a fully integrated team approach across media, creative, and client teams, working across three locations: 2 days (Mon-Tue) at Ford’s Dunton office (taxi from Shenfield, travel costs covered), 1 day (Wed) at VML Sea Containers House, and 1 day (Thu) at Mindshare Rose Court.

About the Role

Your daily responsibilities will include planning innovative campaigns, working with channel specialists to ensure plan delivery, defining audience strategies, managing plans and budgets, and supporting creative delivery.

• Focus on driving sales with performance-oriented plans, ensuring objectives are met.
• Build and target audiences in addressable and non-addressable media, validating reach at required scale.
• Design connection strategies outlining how and where to engage audiences.
• Collaborate with channel specialists to design the connections ecosystem and plan.
• Manage campaigns daily, acting as a liaison between clients and channel teams.
• Develop measurement and testing frameworks for campaign optimization.

Required Experience and Knowledge

• Strong stakeholder management skills with clients and agency teams at all levels.
• Ability to ensure clear, measurable client objectives and effective briefs.
• Expertise in audience insight translation and planning tools.
• Experience in building and validating audience targeting strategies.
• Ability to design media connection approaches and collaborate with specialists.
• Campaign management and client communication skills.
• Line management experience of junior team members.
• Contribute to departmental collaboration and knowledge sharing.

Skills and Behaviours

• Passion for media and industry trends.
• Broad understanding of media channels and their strategic roles.
• Ability to create relevant measurement frameworks with KPIs and optimization plans.
• Confident presentation skills and client relationship management.
• Collaborative, inclusive team player with attention to detail.
• Organized and adaptable, embracing agile working methods.

About the Department

The Connections Planning team designs audiences, connections, content, and measurement strategies to deliver innovative solutions, leveraging deep media market knowledge and technology insights.

What We Offer

• Competitive salary based on experience
• 25 days annual leave + birthday off
• Training opportunities
• Flexible working
• Industry event attendance
• Career development
• Private Healthcare
• Pension scheme

About Mindshare

Mindshare is a global marketing and media services network with billings over £23 billion. We work with major brands like Unilever, Ford, KFC, Nike, M&S, and TK Maxx, across 116 offices in 86 countries.

Our Approach

We aim to deliver Good Growth—enduring growth that considers people and planet, using media responsibly and inclusively, driven by our values of Energy, Empathy, and Impact.

Working at Mindshare

We invest in our people’s development, fostering a culture of learning and inclusion through initiatives like Employee Resource Groups and events like Huddle. We are committed to becoming the most inclusive workplace in the UK, supporting diversity and mental health.

(Please note this is a UK-based role and requires individuals to have the right to work in this location.)