Account Director

Mindshare; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Join a dynamic team as an Account Director where you will lead AV campaigns for high-profile clients. This role offers the chance to shape strategic direction and deliver impactful media solutions across TV, Video, Radio, and Cinema. Collaborate with a talented group to drive results and foster strong client relationships. The company is committed to personal and professional growth, offering training opportunities and a flexible working environment. If you're passionate about media and want to make a significant impact in a leading global marketing network, this position is perfect for you.

Benefits

25 days annual leave

Birthday day off

Ongoing training opportunities

Flexible working

Industry conferences attendance

Career progression

Private Healthcare

Excellent pension matching

Qualifications

• Solid understanding of AV media planning and buying required.
• Ability to train junior team members on AV processes.

Responsibilities

• Manage AV campaigns from setup to delivery, ensuring client needs are met.
• Develop relationships with media owners and ensure compliance with SOX.

Skills

AV media planning and buying

Client relationship management

Stakeholder management

Attention to detail

Problem-solving

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Media Ocean

Caria

TechEdge

GroupM AV tracking software

Job description

Role: Account Director

Department/Team: Audio Visual

Role Objective

The Account Director role will support the Business Director in the team with the day-to-day running of and overall AV strategic direction of the accounts. You will be responsible for the team’s buying output and planning AV campaigns from start to finish. This will entail building close relationships with the team, department, media owners, internal planning teams, and clients. The role covers TV, Video, Radio, and Cinema.

You will be part of a small team of 5 working closely together to meet client needs, including PayPal, First Group, Huel, EFD, and TK Maxx.

About the role

Buying and Planning

• Manage setup and overall delivery of AV campaigns.
• Hold regular buying catch-ups with the team.
• Manage value positions across client set.
• Demonstrate a thorough understanding of all AV tools and processes – including Media Ocean, Caria, TechEdge.
• Collate and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency.
• Evaluate media options and demonstrate knowledge of the AV marketplace.
• Demonstrate accurate AV budget forecasting by account.
• Strong working knowledge of all the GroupM AV tracking software and keep these up to date and accurate.
• Track and deliver audit targets.
• Understand deal parameters within both Mindshare and GroupM and their impact on planning/buying targets.
• Identify incremental revenue opportunities across client base.

Client Management

• Ensure all client requests are met/surpassed and manage client expectations.
• Develop and demonstrate an understanding of the client industry sector and competitor behaviour.
• Understand your client’s business and build a good relationship with them.
• Contribute to the creation of campaign strategy, planning, and review meetings/documents.
• Present client documents.
• Understand and deliver all buying guarantees that Mindshare is contracted to deliver on your clients’ business.
• Ensure all billing is received in the correct format and at the correct time.
• Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live.

Internal Relationships

• Establish an understanding of how AV fits into the overall marketing mix.
• Develop collaborative relationships with other departments within Mindshare such as Connections Planning to deliver an integrated service to clients.
• Work collaboratively with and support the Business Director to ensure all department, agency, and client objectives are met.
• Manage and prioritize your workload and the team’s.
• Develop team members via check-ins, KPI setting, and appraisals.
• Display strong attention to detail and quality control with both your own output and the output of the team.
• Work on new business pitches.

External Relationships

• Develop strong relationships with relevant media owners at an appropriate level.
• Lead a coordination team.
• Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g., creative agency, media auditors).
• Be an effective ambassador for Mindshare in all dealings.

About You

• A solid understanding of planning and buying AV media.
• Ability to train and pass on this knowledge to junior team members.
• Strong stakeholder relationships – at all levels.
• A high degree of literacy and ability to communicate effectively both in writing and over the phone.
• Strong attention to detail, ability to problem solve, and a pro-active attitude.

What We Can Offer You

• A strong salary commensurate with relevant experience.
• 25 days annual leave and your birthday day off.
• Ongoing internal and external training opportunities.
• Flexible working.
• The opportunity to attend industry conferences and awards nights.
• Career and personal progression.
• Private Healthcare.
• Excellent pension matching structure.

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer, and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our Approach

Our ambition is to drive Good Growth for our clients. Good Growth is about delivering growth that is enduring and considerate of people and the planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive, and sustainable way. We recognize that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics, allows us to place media meaningfully into their lives.

Good Growth is a big ambition – one which inspires change for the industry but also for our agency, and we achieve this through our values of Energy, Empathy, and Impact.

Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key, and our pinnacle and flagship event of the year, Huddle, connects people, opinions, and perspectives across borders and is all about learning something new and participating.

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time, but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM, and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment for all and a place where everyone can be their most confident self.

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