Account Director

Liberty Marketing Ltd; Cardiff; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Remote-friendly

Job summary

Liberty Marketing Ltd. is seeking an Account Director to manage a portfolio of high-value clients, acting as the primary commercial contact and trusted advisor.

You will drive growth, retention, and client satisfaction through strategic planning, regular meetings, and accurate forecasting. You will lead senior stakeholder conversations, identify upsell opportunities, and ensure every engagement delivers value for the client and the agency.

Qualifications

• Experience leading high-value client portfolios.
• Strong commercial acumen and forecasting.
• Excellent communication with senior stakeholders.

Responsibilities

• Manage a portfolio of high-value clients focusing on retention and growth.
• Lead strategic planning and campaign direction to align with client goals and commercial outcomes.
• Conduct monthly client meetings, QSRs, renewal discussions, and revenue forecasting.
• Build trusted relationships with senior client stakeholders.
• Identify upsell and cross-sell opportunities within existing accounts.
• Report on revenue forecasts, renewal confidence, churn risk and margins.
• Collaborate closely with Delivery Team to ensure alignment of work and outcomes.

Skills

Account management

Client relationships

Upsell opportunities

Job description

The Account Director (AD) is responsible for managing a portfolio of high-value clients, acting as Liberty’s primary commercial contact and trusted advisor. The role combines strategic insight, commercial rigour, and relationship management to deliver measurable growth, retention, and client satisfaction.

Account Directors set the standard for Liberty’s client partnerships by leading highquality monthly meetings and QSRs, maintaining accurate commercial forecasting, identifying upsell opportunities, and ensuring every engagement delivers value for both the client and the agency. They work closely with the Delivery Team to ensure client objectives, execution, and commercial outcomes are tightly aligned.

Responsibilities

• Managing a portfolio of high-value clients, ensuring retention, growth, and satisfaction
• Leading strategic planning and campaign direction, ensuring delivery aligns with client goals and commercial outcomes
• Conducting monthly client meetings, QSRs, renewal discussions, and commercial forecasting
• Building strong, trusted relationships with senior client stakeholders
• Identifying, shaping, and converting upsell and cross-sell opportunities, primarily within existing accounts
• Reporting accurately on revenue forecasts, renewal confidence, churn risk, and margin performance
• Ensuring quality and consistency across proposals, QSR decks, and reporting outputs
• Supporting inbound new business opportunities through briefing calls, pitch contribution, and opportunity shaping (ownership agreed based on capacity and fit)
• Collaborating closely with the Delivery Team to ensure work meets agreed s strategic and commercial standards
• Strong commercial acumen and ability to interpret marketing performance data
• Confident communicator and presenter with senior stakeholders
• Strategic thinker who balances client ambition with agency profitability
• Collaborative mindset with strong attention to process and detail
• Calm under pressure, outcome-driven, and comfortable managing competing priorities

Culture & Team Fit

We’re a performance-focused agency that values ownership, clarity, and momentum.

We tell a commercial story, measure our impact, and make decisions that move clients forward. We’re Accountable for outcomes, Brave in our recommendations, and Curious about better ways to get results.

We coach each other, keep promises, and raise standards through clear feedback and simple, effective processes. We work across hybrid and remote environments, so clear communication, visibility of work, and proactive collaboration are essential to how we operate. If you enjoy practical problem-solving, collaborating across disciplines, and turning insight into action, you’ll feel at home here.

Remote (must be based in the UK) or Hybrid - Cardiff based