ABM / Outbound Campaign Manager

S4labour; Banbury; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in hospitality software is seeking an ABM / Outbound Campaign Manager to drive impactful marketing campaigns. This hybrid role requires creativity and commercial thinking to engage decision-makers and enhance sales objectives. If you're passionate about making meaningful connections and thrive in a data-driven environment, this is your opportunity.

Qualifications

• 2–4 years in a B2B campaign marketing role, ideally in SaaS or tech.
• Experience executing campaigns targeting hospitality operators is a nice to have.

Responsibilities

• Plan and execute outbound multi-channel marketing campaigns.
• Track and report on campaign performance, improving ROI.
• Collaborate with sales and content teams for campaign success.

Skills

Project Management

Data-driven Mindset

Communication

Collaboration

Tools

Salesforce

LinkedIn Sales Navigator

Job description

S4labour Banbury, England, United Kingdom

S4labour Banbury, England, United Kingdom

6 days ago Be among the first 25 applicants

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Passionate About Guest & Shopper Experience | Sales Leader | Transforming Hospitality & Retail with SaaS Solutions | Trusted Advisor

About Us:

We’re S4labour, the go-to software for hospitality brands looking to level up their labour management. We help businesses run smoother, smarter, and more profitably with our cutting-edge platform. Whether it’s a bustling pub chain or a family favourite feastery, we’re all about making sure they’ve got the right people in the right place at the right time, easily.

Job Summary:

As our ABM / Outbound Campaign Manager, you’ll be the driving force behind high-impact, highly targeted marketing campaigns that fuel our pipeline and put S4labour in front of the right people at the right time. This role is all about making meaningful connections with decision-makers in hospitality and – turning insight into action, and campaigns into conversions. You’ll collaborate across departments, blending creativity with commercial thinking to design and deliver campaigns that resonate, engage, and perform. If you're ready to make noise in a crowded market and back it up with data, this is your stage.

Location:

This role is hybrid, so you’ll have the flexibility to work both from home and our Banbury office and, of course, in the field. However, during your induction phase you’ll need to be in the office more often to soak up all the knowledge and get fully onboarded.

Core Responsibilities

• Plan, build, and execute outbound multi-channel marketing campaigns to generate leads and support sales objectives
• Align and inform campaign calendars and coordinate messaging across email, paid, organic, social, and for events with the value proposition, ICP/TAM and overall marketing plan
• Work with Sales to develop and execute sector-specific outbound and ABM campaigns
• Track, measure, and report on campaign performance, continuously improving ROI
• Collaborate with content and design teams to brief in assets and ensure timely delivery
• Support CRM/sales tech stack and automation workflows for lead nurture and scoring.
• Oversee event and webinar logistics as part of campaign execution
• Maintain tight alignment with sales around campaign follow-up and feedback loops
• Monitor competitor campaigns and industry trends to inform messaging and targeting

Experience Required

• 2–4 years in a B2B campaign marketing role, ideally in SaaS or tech
• Experience executing campaigns targeting hospitality operators or multi-site businesses is a nice to have.
• Strong project management skills – able to handle multiple campaigns and deadlines
• Proficient with marketing automation, sales tech and CRM tools – ideal; Salesforce, LinkedIn Sales Navigator, contact data aggregators – nice to have; Force24, Gong
• Comfortable working closely with sales teams in a fast-paced environment
• Data-driven mindset with a focus on measurable outcomes

Key Attributes

• Highly organised and detail-focused
• Commercially aware – understands the link between marketing activity and pipeline
• Strong communicator and collaborator across teams
• Proactive, adaptable, and thrives on making things happen
• Creative and strategic thinker.
• Customer-minded with an instinct for relevance and timing

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitality

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