2D Game Artist – Visual Development (Hybrid, UK)

West Pier Studio Ltd; Brighton; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

West Pier Studio Ltd is seeking a 2D Game Artist for visual development on a hybrid model based in the UK. In this role, you will shape the visual direction of games, producing high-quality assets and collaborating with cross-functional teams.

The ideal candidate will have experience in game art and UI design, a strong portfolio, and a willingness to work with AI-assisted tools in creative workflows. Your organizational skills and problem-solving ability will be essential in this dynamic environment.

Qualifications

• Commercial experience in games, iGaming, or digital entertainment.
• Demonstrated portfolio of visual development, game art, and UI design.
• Collaborative experience with designers, developers, and producers.

Responsibilities

• Translate client requirements into strong visual concepts.
• Create game assets, interfaces, and promotional visuals.
• Work with teams to ensure quality and usability.

Skills

Commercial experience within games or a related creative industry

Strong understanding of composition and UX principles

Ability to interpret creative briefs

Experience with 2D animation tools

Strong communication and problem-solving skills

Tools

Spine 2D

After Effects

Job description

Depending on experience to be discussed at interview

2D Game Artist – Visual Development (Hybrid, UK) at West Pier Studio

Location: Hybrid, UK only

Engagement: Fixed Term

Important: This is a hybrid role. Some days in the studio will be mandatory, so applicants must be UK-based and able to attend the office on agreed days each week.

About the role

We are looking for a creative and versatile Game Artist to help shape the visual direction of our games from concept through to production.

This hybrid role combines visual development, game art, UI/layout design, mock‑up creation, and AI‑assisted content production. Working closely with producers, developers, and stakeholders, you will help define how our games look and feel, creating engaging player experiences across slots, casino, instant win, and casual games.

You will be responsible for translating game concepts and client requirements into strong visual experiences, producing layouts, mock‑ups, artwork, and production‑ready assets that support gameplay, usability, and player engagement.

Experience with Spine 2D animation, motion design, or similar animation tools is highly desirable, but not essential. We are happy to support the right candidate in developing their animation skills.

We use AI‑assisted workflows where appropriate and are looking for someone who is comfortable using AI tools to support ideation, asset creation, iteration, and production efficiency while maintaining high creative standards.

Your Responsibilities

• Interpret client and stakeholder requirements and translate them into strong visual concepts, mock‑ups, layouts, and player experiences.
• Create and refine game assets, interfaces, promotional visuals, presentation materials, and production artwork.
• Develop presentation‑ready concepts, gameplay screens, visual proposals, and, where appropriate, animation previews.
• Work closely with designers, developers and stakeholders to ensure visual quality, usability and technical feasibility throughout development.
• Review and refine artwork, layouts, and animation work where required, ensuring they meet quality expectations, deadlines, and project requirements.
• Use AI‑assisted tools and workflows to support concept development, content creation, production efficiency, and creative exploration.
• Support efficient art workflows, documentation, file organisation, and production standards across multiple projects.
• Where required, support or develop 2D animation and motion concepts for gameplay features, UI, and player interactions.

Required Skills & Experience

• Commercial experience within games, iGaming, digital entertainment, or a related creative industry.
• Portfolio demonstrating visual development, game art, UI design, mock‑ups, layouts, and production artwork.
• Strong understanding of composition, colour, typography, visual hierarchy, and UX principles.
• Ability to interpret creative briefs and develop polished visual solutions from concept through production.
• Experience collaborating with designers, developers, producers, and external creative partners.
• Comfortable using AI‑assisted creative tools to support ideation, artwork production, and workflow optimisation.
• Strong communication, organisational, and problem‑solving skills.
• UK‑based and able to attend agreed hybrid working days.

Desirable / Nice to have

• Experience with Spine 2D, After Effects, or other 2D animation tools.
• Understanding of animation principles, timing, motion, and player feedback.

Experience within slots, casino, instant win, or casual games.

To Apply

Please send your CV and portfolio showcasing relevant visual design, mock‑up, UI, or game artwork experience.

Please include your location and availability.