Web & CRO Apprentice

Payfit; Paris; Sur place; EUR 20 000 - 40 000; Plein temps

Résumé du poste

A leading payroll and HRIS solution provider in Paris seeks a highly motivated Web & CRO Apprentice. This role involves optimizing digital experiences, improving website performance, and driving conversions through hands-on projects. Ideal candidates have a relevant degree, strong HTML/CSS skills, and effective communication in English and French. This apprenticeship offers learning opportunities and company support for personal development.

Prestations

Flexibility to work up to 2 days away from office

Access to health promotion programs

Learning platform for new skills

Health insurance partially covered

Restaurant card for meals

Transportation cost coverage

Standard MacBook working tool

5 weeks of holidays + RTT

Qualifications

• Currently pursuing a degree in Marketing or related field.
• Strong foundational understanding of HTML and CSS.
• Keen interest in website performance and data-driven optimization.
• Detail-oriented, organized, and proactive with problem-solving skills.

Responsabilités

• Assist in content integration and maintenance of web pages.
• Collaborate with CRO expert to identify improvement areas.
• Support collection and interpretation of website performance data.

Connaissances

HTML

CSS

Analytical mindset

Effective communication in English and French

Formation

Degree in Marketing, Webmastering, or related field

Outils

Google Analytics

HubSpot CRM

Description du poste

Overview

Get to know us

PayFit is an intuitive Software as a Service payroll and HRIS solution designed for SMBs. Since 2015, we have aimed to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating in France, Spain, and the UK, supporting over 18,000 clients. Creating a fulfilling work environment and culture is a core mission, reflected in our four values:

Care: We genuinely care for others whoever they are, whatever they think.

Excellence: We aim to improve and achieve better results every day.

Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.

Passion: We are the architects of PayFit\'s success.

A key part of our culture is improving the diversity of our teams and building an inclusive culture where you can be yourself at work. Our recruitment focuses on the skills you demonstrate, not only on academic background or previous professional experiences.

Important infos :

• Location: Paris
• Start date: September 2025
• Contract type: 12 months Apprenticeship

Position Overview

PayFit is seeking a highly motivated and analytical Web & CRO Apprentice to join our Growth team. This hands-on role is ideal for someone passionate about optimizing digital experiences, improving website performance, and driving conversions. You will help enhance our online presence and ensure our website converts visitors into leads and customers.

As a Web & CRO Apprentice, you will work directly with our Growth Experience Manager and CRO expert on projects that include website content integration and rigorous experimentation. This is a practical opportunity to gain experience in web best practices, A/B testing, and data analysis within a dynamic marketing environment.

Key responsibilities

• Website Content Integration: Assist in content integration, updating, and maintenance of web pages and landing pages using our CMS and HubSpot CRM; ensure content is accurate, visually appealing, and optimized for user experience across devices; support the implementation of tracking codes and pixels for analytics and campaigns.
• Conversion Rate Optimization (CRO) & Experimentation: Collaborate with the CRO expert to identify improvement areas through user research and data analysis; develop hypotheses for A/B tests and other experiments to increase conversions; help set up, launch, and monitor A/B tests; analyze results and make optimization recommendations; foster an experimentation mindset across cross-functional teams.
• Web Analytics & Reporting: Support collection and interpretation of website performance data using tools like Google Analytics; monitor metrics (traffic, bounce rate, conversion funnels) and identify trends; prepare reports on performance and experiment outcomes for the Growth team.

Qualifications

• Currently pursuing a degree in Marketing, Webmastering or a related field; strong foundational understanding of HTML and CSS.
• Keen interest in website performance, user experience, and data-driven optimization (CRO).
• Familiarity with web analytics tools (e.g., Google Analytics) is a plus.
• Analytical mindset with the ability to interpret data and draw conclusions.
• Detail-oriented, organized, and proactive with problem-solving skills.
• Effective communication skills in English and French.
• Eagerness to learn new technologies, project management, and marketing and growth methodologies.
• Fluent in French and English.

Bonus Points If You Have

• Experience with JavaScript.
• Familiarity with a CMS like DatoCMS, HubSpot CMS, or similar.
• Exposure to A/B testing platforms (e.g., Kameleoon, Google Optimize, Optimizely).
• Experience with user research tools (e.g., heatmapping, session recording).

Interview process

1. Call interview with a recruiter (30')
2. Interview with the hiring manager Peter Lewit (30')
3. Business case debrief with Peter + 1 team member (30')

Background Check: identity, diploma, and past professional experiences will be checked after the offer.

What we offer

Flexibility: We offer the possibility to work away from our office up to 2 days per week.

Learning & Development: PayFit provides a learning platform to acquire new skills with company support.

Health promotion: Gym at our Paris office and GymLib subscription with preferential rates; 4 paid sessions with a mental health practitioner and online support with Moka.Care.

Health Insurance: Mutuelle Henner (60% covered by PayFit).

Meals: Restaurant card with our partner Swile.

Transportation: 50% of public transportation card covered by PayFit.

Work equipment: MacBook as standard working tool.

Time off: 5 weeks of holidays + RTT.