Web and CRO intern/apprentice

Greenly; Paris; Hybride; EUR 20 000 - 40 000; Plein temps

Résumé du poste

Greenly, leader en comptabilité carbone, recherche un stagiaire/apprenti en Web & CRO pour optimiser son site Web. Visant à améliorer l’expérience utilisateur et maximiser les opportunités d’affaires, le candidat collaborera avec les équipes de marketing, de design et de développement pour atteindre ces objectifs. Une bonne maîtrise de l’anglais et des compétences en tests A/B sont essentielles.

Prestations

Bureaux magnifiques au cœur de Paris

Flexibilité pour travailler à distance

Outils de pointe pour soutenir votre croissance

Assurance médicale privée

Remboursement de transport

Chèques déjeuner

Couverture partielle de l'abonnement Gymlib

Culture d'autonomie et de transparence

Qualifications

• Actuellement inscrit dans un programme en Marketing Digital ou similaire avec un accent numérique.
• A très bon niveau d'anglais (C1).
• Ambition, responsabilité, attention aux détails comme valeurs fondamentales.

Responsabilités

• Mettre à jour le site web en collaboration avec les équipes de marque et web.
• Analyser les données du site pour améliorer les taux de conversion.
• Lancer des tests A/B basés sur ces analyses.

Connaissances

A/B testing principles

UX principles

Conversion funnels

Communication

Data-driven approach

Cross-team collaboration

Formation

Programme en Marketing Digital, Ingénierie ou Business

Outils

Web analytics tools

CMS platforms

A/B testing platforms

HTML/CSS

Description du poste

About us

Our journey began in 2019 with Alexis, Matthieu, and Arnaud as our founders. Today, we are a global leader in carbon accounting, B-corp certified, and a recognized member of the French Tech 120.

Our innovative climate suite combines smart data collection with advanced features, making it the most intuitive carbon accounting solution in the world. With Greenly, companies can precisely measure, actively reduce, and report on their progress. Additionally, our clients receive dedicated support from our climate experts throughout their journey.

Greenly supports over 3,500 companies across more than 20 countries to measure their carbon footprint (through carbon assessment and life cycle analyses), reduce emissions (SBTi trajectory and action plan quantification), and comply with new regulations (CSRD, CBAM, ISSB).

We are a team of 270 people from 38 nationalities based in Paris, London, Barcelona, and New York, which strengthens our international presence.

Today, our impact is measured in tons of carbon under management, with over 110 million tons of CO2 tracked through our platform. Our next milestone: serving 10,000 clients and managing one billion tons of CO2 to make carbon management as essential as financial management.

Our Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress

Curious to know more? Check out our blog and YouTube channel.

About the role

Today, Greenly's website (available in 4 geographies: FR/UK/US/DE) is our key marketing asset. Recently, we've made major updates that challenge its performance:

1. A new design to attract larger prospects;
2. The creation of new offers;
3. The launch of a media (Leaf) to replace our existing blog strategy.

Our vision is to offer the best experience to our visitors (from both performance and content perspectives), maximize interactions with prospects, and generate business opportunities.

As a Web & CRO intern/apprentice, your role will be to help Greenly's marketing team fulfill this vision. You will ensure the website remains attractive, up-to-date, impactful for business, and optimized for conversion. You will work closely with our Web Team Lead, developers, Design team, SEO team, and Brand team to make the website the best entry point for business.

Your daily tasks

• Keeping the website up-to-date by working closely with the Brand and Web teams
• Analyzing website data using dedicated tools and elaborating specifications to improve conversion rates. You will identify key visitor journeys, bottlenecks, technical issues, and define action plans to address them.
• Launching A/B tests based on these analyses
• Leading web lead generation projects (lead magnet creation, web agent development, etc.)
• Proactively making UX/UI recommendations to increase user satisfaction
• Supporting SEO and Design teams in web-related tasks in collaboration with two development agencies.

Skills and competencies to succeed

• You are currently enrolled in a Digital Marketing, Engineering, or Business program with a digital focus
• You are data-driven and have a clear understanding of A/B testing principles
• You have a strong interest in UX principles and conversion funnels
• Communication is a natural strength, and you enjoy cross-team collaboration
• You are excited about hands-on learning opportunities in fast-paced environments

• Accountability, adaptability, attention to detail, and ambition are core values of yours
• You have a very good level of English (C1)

Extra points for candidates who...

• Have basic knowledge of web analytics tools
• Are familiar with CMS platforms
• Know A/B testing platforms
• Have basic knowledge of HTML/CSS
• Have a good sense of UX/UI

Perks & Benefits

• Beautiful offices in the heart of Paris (9th arrondissement)
• Flexibility to work remotely
• Top-notch tools to support your growth and ensure quality delivery
• Private medical insurance with Alan (including mental wellbeing), paid 100%
• Transportation reimbursement (Navigo, 50%)
• Lunch vouchers by Ekip for sustainable consumption
• Partial coverage of Gymlib subscription for a healthier lifestyle
• A culture of autonomy, transparency, and a team of talented, committed individuals

The recruitment process

• Intro call with Sabina, our Talent Acquisition Manager
• Meet your Team Lead for role introduction
• Prepare and present a case study exercise
• Meet a future team member

Greenly values diversity, individuality, and second chances. We welcome applications even if you don't meet 100% of the criteria. If you are interested and believe you would excel, please apply.