VP Marketing - Product & Technical Marketing

Entangled Future; Massy; Hybrid; EUR 150,000 - 230,000; Full time

Job summary

Quandela, Massy, Île-de-France, France, seeks a VP Marketing to lead Product and Technical Marketing. The role blends engineering insight with strategic marketing, shaping how a complex technology is understood and adopted across international markets.

You will own messaging architecture, oversee major launches, and build repeatable GTM playbooks for key segments. This executive position sits in the Business & Marketing team to drive growth and market leadership.

Qualifications

• Engineering degree required (diplôme d’ingénieur or equivalent) in electronic, photonics or systems engineering.
• Minimum 10 years of B2B tech marketing experience with product positioning and launches.
• Experience leading a marketing function with budgets and outcomes.
• Proven ability to translate complex technical subjects into clear messaging for enterprise customers.

Responsibilities

• Own positioning and messaging across product portfolio.
• Lead product launches and go-to-market execution.
• Define launch audiences, content, and channel plans.
• Align cross-functional teams around launch readiness and delivery.

Skills

Product positioning

Technical storytelling

Go-to-market planning

Marketing leadership

ABM

Sales enablement

Marketing performance measurement

English communication

Education

Engineering degree (diplôme d’ingénieur) or equivalent

Job description

VP Marketing - Product & Technical Marketing at Quandela, Massy, Île-de-France, France. A executive-level full time position in the Business & Marketing team, listed under business operations.

As we scale internationally, we are looking for a VP Marketing with an engineering degree and prior experience as a Product Engineer, who has subsequently built a successful career in technical product marketing and marketing leadership. This is an opportunity to shape how a complex technology is understood, evaluated and adopted, while building the marketing organization that supports Quandela’s next phase of growth.

1. Product positioning and technical storytelling

• Own Quandela’s positioning and messaging architecture across the company and its product portfolio.
• Build clear, evidence-based answers to “Why quantum? Why photonics? Why Quandela?”, adapted to different audiences and stages of adoption.
• Translate technical capabilities into customer value propositions for HPC centers, research institutions, enterprise technology leaders and public-sector stakeholders.
• Ensure marketing claims and proof points are validated with Product, Engineering and Science teams, clearly distinguishing available capabilities from future roadmap ambitions.
• Maintain consistent messaging across product materials, executive presentations, campaigns, customer engagements and partner communications.
• Preserve the technical differentiation of each offering while explaining the value of Quandela’s integrated approach

2. Product launches and go-to-market execution

• Lead marketing planning and execution for product launches and major technology milestones, in close partnership with Product Management and technical leaders.
• Define launch audiences, positioning, supporting evidence, content, channel plans and commercial activation.
• Align Sales, Product, Marketing and communications contributors around launch readiness and delivery.
• Develop repeatable go-to-market playbooks for priority customer segments, use cases and geographies.
• Adapt messaging to different buying motivations, technical maturity levels and procurement environments.

Requirements

• An engineering degree is required — a French diplôme d’ingénieur or an internationally equivalent university degree in engineering, in a relevant discipline such as electronic, photonics or systems engineering.
• Prior professional experience as a Product Engineer is required, with direct involvement in developing, validating or industrializing a technically complex product. You must be able to demonstrate substantive engineering responsibilities before moving into product marketing.
• A subsequent track record in technical product marketing and broader marketing leadership, connecting engineering understanding with customer needs, positioning and commercial execution.
• At least 10 years of relevant B2B technology marketing experience, including significant ownership of product positioning, launches and go-to-market programs.
• Proven experience leading a marketing function or a substantial marketing team, with responsibility for strategy, people, budgets and outcomes.
• Experience marketing complex products to enterprise customers through long sales cycles and multiple technical and business stakeholders.
• Demonstrated ability to turn complex technical subjects into clear, accurate and persuasive messaging.
• Practical experience in enterprise demand generation, ABM, sales enablement and marketing performance measurement.
• Excellent written and spoken English, including the ability to present confidently to technical audiences, customers, partners and senior executives.
• A background in HPC, semiconductors, photonics, enterprise hardware, cloud infrastructure, scientific computing or other engineering-intensive B2B technologies.