VP Marketing Activations – Premium Brands

RAFFLES; Issy-les-Moulineaux; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

Une entreprise internationale de renom recherche un Vice President, Activations - Premium Brands à Issy-les-Moulineaux pour diriger les stratégies d'activation de marque. Le candidat idéal aura plus de 10 ans d'expérience dans la gestion de marques dans le secteur premium ainsi que des antécédents solides en planification d'événements et en partenariats. Des compétences en leadership, gestion de projet et excellente communication sont essentielles. La société offre un environnement multiculturel avec des opportunités de télétravail et de développement.

Prestations

Télétravail flexible

Assurance santé

Chèques repas

Formation continue

Qualifications

• Minimum de 10+ années d'expérience en activation de marque, planification d'événements et partenariats.
• Capacité à travailler dans un environnement mondial rapide et à gérer plusieurs activations simultanément.
• Excellentes compétences en communication et en gestion des parties prenantes.

Responsabilités

• Développer et gérer des partenariats stratégiques pour améliorer la présence de la marque.
• Surveiller la planification et l'exécution des grands événements de marque.
• Définir et suivre les indicateurs clés de performance pour mesurer l'impact des activations de marque.

Connaissances

Leadership

Gestion de projet

Formation

Baccalauréat ou Master en Marketing, Communication, ou domaine connexe

Description du poste

Company Description

Join Accor – A Unique Career Adventure at the Heart of an Impact-Driven, Global Group

Accor, a world-leading hospitality group operating in more than 110 countries with over 5,500 hotels, welcomes you in Issy-les-Moulineaux.

This is where global expertise converges—across Strategy, Finance, Human Resources, Legal, Technology, Marketing, Sustainability, Communications, Procurement, and more.

Working at Accor means actively shaping the future of the Group, supporting global transformation, and partnering with teams around the world to enable operational success.

Job Description

The Vice President, Activations - Premium Brands is responsible for leading and executing activation strategies that drive brand engagement and business growth. This role oversees strategic partnerships, event planning, experiential activations, sponsorships, key openings, and trade marketing.

The VP Marketing Activations reports directly to the SVP Marketing Premium Brands.

Key Responsibilities

Strategic Partnerships & Activations

• Develop and manage strategic partnerships to enhance brand presence and drive premium brand experiences.
• Oversee the planning and execution of major brand events, including experiential activations, sponsorship activations, and key openings.
• Lead the integration of loyalty programs (ALL) within brand activations to enhance customer engagement.
• Manage trade marketing initiatives, including e-shop activations and B2B trade shows.
• Define and support the B2B sales and revenue management strategy to optimize business opportunities.
• Oversee OTA strategy to enhance brand visibility and performance across online travel platforms.
• Ensure the creation and distribution of B2B marketing assets, including collaterals and video content.

Cross-functional Collaboration & Process Management

• Work closely with internal and external stakeholders, ensuring brand consistency across all activations.
• Foster a culture of innovation, leveraging emerging trends in brand activations.
• Develop frameworks and processes to enhance efficiency in planning and execution.

Performance Measurement & Reporting

• Define and track KPIs to measure the impact of brand activations and trade marketing efforts.
• Conduct post-activation reporting to analyze effectiveness and optimize future initiatives.
• Collaborate with insights and data teams to refine strategies based on performance analytics.

Qualifications

• Bachelor's or Master’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 10+ years of experience in brand activation, event planning, and partnerships within premium or luxury brands.
• Proven track record in leading and executing global activations and B2B marketing initiatives.
• Excellent project management and strategic planning skills.
• Strong leadership, communication, and stakeholder management abilities.
• Ability to work in a fast-paced, global environment and manage multiple activations simultaneously.

Additional Information

Why Join Us?

Accor dares to impact:

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.

- Specifically, at Accor Corporate

• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications.

and also,

• ALL - Heartist Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to €600 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
• €10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.

We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!

Is this mission appealing to you? Apply, and we will offer you:

• A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
• An interview with the team manager responsible for the role you are interested in.
• For some roles, you might also be required to complete an assessment (use case and motivation questionnaire).
• A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.
• A personalized feedback.