Performance Marketing Manager - Gaming

Voodoo; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une entreprise de jeux mobiles de premier plan recherche un User Acquisition Manager pour diriger les activités d'acquisition d'utilisateurs sur un portefeuille de jeux et applications. Le poste nécessite une expertise en marketing de performance et une connaissance approfondie des plateformes d'acquisition. Les avantages incluent un salaire compétitif, des soins de santé premium, et des options de télétravail.

Prestations

Salaire compétitif

Soins de santé premium

Chèques déjeuner Swile

Gymlib

Activités de bien-être

Politique de vacances flexible

Jours de télétravail

Crèche pour enfants

Qualifications

• Expérience en marketing de performance et acquisition payante dans des sociétés d'applications ou de jeux.
• Suivi antérieur de réussite avec des stratégies ROAS sur des jeux mobiles.
• Familiarité avec les plateformes d'acquisition d'utilisateurs et méthodologies d'expérimentation.

Responsabilités

• Planifier et gérer des campagnes d'acquisition d'utilisateurs pour plusieurs jeux/applications.
• Analyser la performance des campagnes et identifier des signaux pertinents.
• Collaborer avec les équipes produit et créatives pour partager des retours.

Connaissances

Marketing de performance

Acquisition payante

Stratégies ROAS

Tactiques organiques/virales

Outils

Facebook Ads

AdMob

AppLovin

TikTok

Appsflyer

Adjust

Description du poste

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for an User Acquisition Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Lead UA Managers, you will leverage your expertise and creativity to turn great mobile products into global hits.

• Plan and manage UA campaigns for multiple games and/ or apps

• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

• Work closely with our Product and Creative teams to coordinate efforts and share feedback

• Use our suite of internal growth tools and interface with our Tech team to continuously improve them

• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

• Lead transversal projects and coach junior team members

Profile

• You have experience in performance marketing and paid acquisition, in application or gaming companies

• You have a successful track record with ROAS strategies on mobile games and/ or apps

• You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

• You’re well-versed with experimentation methodologies and processes

• You have experience with influencer marketing and ASO

• You’re a hacker: you’ve already tried innovative organic/ viral tactics

• You speak and write English fluently

• You wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Flexible vacation policy

• Remote days

• Child daycare facilities (Les Petits Chaperons rouges)