User Acquisition Manager - Apps

Voodoo; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

Une entreprise innovante dans le secteur des jeux mobiles recherche un User Acquisition Manager pour diriger les activités d'acquisition d'utilisateurs. Vous utiliserez vos compétences en marketing performant et en analyse de données pour optimiser les campagnes et atteindre vos objectifs, tout en travaillant dans un environnement dynamique à Paris.

Prestations

Salaire compétitif

Assurance santé premium

Chèques déjeuner Swile

Gymlib pris en charge

Activités de bien-être au bureau

Politique de vacances illimitées

Jours de travail à distance

Crèche sur place

Qualifications

• Expérience en marketing d'acquisition dans des entreprises d'applications ou de jeux.
• Familiarité avec les plateformes UA telles que Facebook Ads, AdMob, et TikTok.
• Volonté de travailler dans un environnement valorisant la franchise et la liberté.

Responsabilités

• Planifier et gérer des campagnes UA pour plusieurs applications.
• Analyser la performance des campagnes et augmenter le ROAS.
• Collaborer avec les équipes Produit et Créatif pour améliorer les efforts.

Connaissances

Expérience en marketing performant

Stratégies ROAS

Plateformes d'acquisition utilisateur

Méthodologies d'expérimentation

Marketing d'influence

ASO

Tactiques organiques/virales

Anglais courant

Description du poste

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.

Role

Voodoo is looking for an User Acquisition Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.

• Plan and manage UA campaigns for multiple apps

• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps

• Work closely with our Product and Creative teams to coordinate efforts and share feedback

• Use our suite of internal growth tools and interface with our Tech team to continuously improve them

• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

• Lead transversal projects

Profile

• You have experience in performance marketing and paid acquisition, in application or gaming companies

• You have a successful track record with ROAS strategies on mobile games and/ or appsYou’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

• You’re well-versed with experimentation methodologies and processes

• You have experience with influencer marketing and ASO

• You’re a hacker: you’ve already tried innovative organic/ viral tacticsYou speak and write English fluentlyYou wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Unlimited vacation policy

• Remote days

• Child daycare facilities (Les Petits Chaperons rouges)