User Acquistion Associate - Mobile Games

Homa; Paris; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Insurance

Meal vouchers

Public transport

Gym memberships

WeWork access

Job summary

Homa is seeking a Growth Specialist in Paris to drive performance across our live mobile game portfolio. You will operate at the intersection of social trends, creative strategy, and AI-powered execution, turning what’s working on TikTok into growth momentum for our games tomorrow.

You will own growth on assigned titles, analyze data, iterate campaigns, and collaborate with UA and Product teams to deliver measurable uplift in a fast-paced, AI-first environment.

Qualifications

• Experience in growth, creative content, or social media.
• Translate social trends into game growth strategies.
• Humility, curiosity, ambition, and drive.

Responsibilities

• Hunt and translate trends across social platforms into growth strategies.
• Own growth execution on live titles, track performance and iterate.
• Build AI-powered workflows to speed up analysis and execution.
• Collaborate with UA and Product teams to run test campaigns.
• Push the bar with fresh ideas and bold experimentation.

Skills

Trend analysis

TikTok savvy

AI mindset

Growth marketing

Cross-functional collaboration

Strong communication

Creative thinking

Tools

Meta Ad Library

UA8

Job description

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top‑50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built‑in, to find product–market fit fast and scale mass‑market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion‑player experiences from the ground up and shaping the future of entertainment.

Mission

As a Growth Specialist, you’ll play a key role in driving the performance of our live mobile game portfolio. You will work at the intersection of social trends, creative strategy, and AI‑powered execution — turning what’s working on TikTok and social platforms today into growth momentum for our games tomorrow.

Your main responsibilities will include:

• Hunt and translate trends — monitor TikTok, ad libraries, and social platforms daily to surface high‑potential hooks and turn them into actionable creative strategies for assigned games
• Own your games — manage growth execution on your assigned live titles, track performance, identify opportunities, and iterate fast based on results
• Build smarter with AI — use AI tools every day to analyze data, automate workflows, and find new ways to move faster and think bigger
• Execute with precision — collaborate with the UA and Product teams to launch and optimize test campaigns that drive measurable uplift
• Push the bar — bring fresh energy, creative thinking, and a relentless desire to find what works — then do more of it

This is a great opportunity to own real games from day one, build your growth toolkit in an AI‑first environment, and fast‑track your career at one of Europe’s most ambitious mobile gaming companies.

We are looking for someone with a first experience in growth, creative content, or social media, and the humility, curiosity, ambition, and drive to make an impact fast. You’re a great fit if you have:

• A sharp eye for trends — you live on TikTok, you know what’s going viral and why, and you can connect dots from social culture to a game’s audience
• An AI‑native mindset — you already use AI tools to get things done faster, build processes, and experiment with new approaches without being asked

Energy and ownership — you don’t wait to be told what to do; you identify the next thing and go after it

A creative, outside‑the‑box approach — you think differently about problems and get excited by testing new ideas

Strong communication skills — you can work across teams, explain your thinking clearly, and align people around a direction

Bonus points if you have:

• Previous experience in ad creatives, performance marketing, or social content production
• Basic exposure to mobile UA, growth hacking, or community building
• Knowledge of tools like Meta Ad Library, UA8, or similar trend/analytics platforms

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, act with pragmatism, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Humility: We recognise that we are always learning, we can always improve and grow - we stay grounded in a clear view of ourselves.
• Curiosity: We continuously seek the “why” behind the “what” - we explore with purpose and practicality.
• Focus: Our curiosity takes us deeper, not wider - we obsess over the details and let pragmatism guide our attention.
• Ambition: We strive for the best - we don’t settle for “good enough,” - we use common sense to reach higher.

Building great games starts with building a great place to work. Here’s what you can expect:

• Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• Paris HQ Access: Enjoy a desk at our private office in a well‑located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• Global Team: Collaborate in English with top‑tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off‑site retreats (Workations as we name them) to connect, recharge, and celebrate.
• Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you’re working remotely. Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after‑work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cosy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you’re based there - or planning to be - we’d love to hear from you!