User Acquisition (Africa) F/M

Betclic Group; Bordeaux; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

Betclic Group recherche un User Acquisition Executive pour optimiser sa stratégie d'acquisition, notamment sur les marchés africains. Vous serait responsable de l'exécution des campagnes, de la gestion des partenaires et de l'analyse des performances pour stimuler la croissance des utilisateurs. Rejoignez une équipe dynamique au sein d'une entreprise innovante et en pleine croissance.

Prestations

25 jours de congés payés

Carte Ticket Restaurant

Couverture santé à 100%

Remboursement des transports

Modèle de travail hybride

Accès à un large catalogue de formation

Espaces de bureau extraordinaires

Événements internes

Cours de sport sur place

Qualifications

• 1 à 2 ans d'expérience en acquisition digitale.
• Compétences sur les plateformes publicitaires.
• Fluente en anglais.

Responsabilités

• Gérer les campagnes d'acquisition payantes.
• Développer des stratégies adaptées au marché africain.
• Analyser les performances des campagnes.

Connaissances

Analyse

Autonomie

Leadership

Description du poste

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

An international and creative environment where every project is an opportunity to innovate
Hypergrowth that brings new challenges and development opportunities every day
A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.
A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux
Are you passionate about sports and tech? Join us and help shape the future of online gaming

ENTER THE GAME

The User Acquisition Executive will be responsible for implementing and optimizing Betclic’s acquisition strategy primarily in our African markets (including missions on the French market) for Social, Display programmatic and Search campaigns.

This role will focus on campaign execution, performance monitoring, partner management (media buying agency) and continuous optimization to drive user growth.

YOUR ROLE WITHIN BETCLIC

Your mission will be:

Campaign Execution & Optimization:

• Manage paid acquisition campaigns across multiple traffic sources (Programmatic and Paid Social)
• Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
• Optimize campaigns based on performance data to maximize ROI
• Monitor budget allocation and adjust strategies as needed
• Partners management

Market-Specific Growth Strategies:

• Develop and adapt acquisition strategies tailored to the African market
• Manage some acquisition channels for France
• Test new acquisition channels and products to drive acquisition growth
• Stay updated on local regulations and market trends

Data-Driven Decision Making:

• Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.)
• Analyze acquisition performance using data and KPIs
• Provide insights and recommendations to improve effectiveness
• Provide ad-hoc analyses and recommendations to optimize performance through data-driven iterations and A/B testing

Collaboration with Teams:

• Work closely with local marketing and business teams to align efforts
• Ensure coordination between global and local strategies for seamless execution
• Work closely with the Design team to create high-performing assets for acquisition campaigns

WHO ARE WE LOOKING FOR?

You should apply if:

• You have 1 to 2 years of experience in digital acquisition: Mobile App or Web
• You have experience in managing paid campaigns
• You have strong analytical and ad platforms skills
• You demonstrate autonomy and boldness in testing and leading new strategies/channels
• You show leadership
• An interest in sports is a big plus
• Previous SEA/Search experience is a plus
• Experience managing agencies is a plus
• And finally, you are fluent in spoken and written English

WHAT ARE THE RECRUITMENT STEPS?

If your application is selected, you will be contacted by Mathilde within a week for an HR prequalification (30 minutes).

We will then ask you to complete the AssessFirst Test (personality, motivations, and reasoning).

You will then meet Olivier, User Acquisition Manager, your future manager, and then, Etienne, Head of User Acquisition.

Finally, Mathilde will conduct a final HR interview, and you will discuss your AssessFirst Test together.

To provide an ideal candidate experience, the Betclic recruitment process typically takes 4 to 6 weeks.

WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

️ A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)

???? 100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux
Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX