Trade Marketeer France

Lamb Weston EMEA; Paris; Sur place; EUR 40 000 - 65 000; Plein temps

Résumé du poste

Lamb Weston EMEA seeks a Trade Marketeer FRANCE to drive marketing and trade marketing initiatives in France, supporting LW value and volume goals. The role sits between EMEA Marketing and local Sales, coordinating Pull and Push campaigns and enabling a consultative sales approach.

You will partner with Marketing Manager and Country Sales Manager, align launches with customers, and help shape the annual operating plan. Fluency in English and French is required.

Qualifications

• Bachelor's degree in Marketing, Marketing Communication or Category Management.
• 5 years of marketing experience in Foodservice in the country; FMCG is a plus.
• Understanding of channels and customers.
• Strong communication skills and negotiating ability.
• Willingness to travel within the country and to the Netherlands.

Responsabilités

• Execute and implement marketing and trade marketing initiatives to support LW value and volume ambitions in the assigned country.
• Deploy local campaigns in line with EMEA guidelines and campaigns.
• Improve effectiveness of Sales Funnel steps to generate qualified leads.
• Enable sales team with consultative selling.
• Develop pull & push trade marketing plans and activations in FRANCE.
• Contribute to long-term Route to Market strategy and focus segment initiatives.
• Coordinate launches and campaigns timing with customers and sales team.
• Support country Annual Operating Plan development.
• Identify opportunities to engage customers in the channel across regions.
• Stay updated on market trends and competitor activities.

Connaissances

English-French fluency

Strong communication

Negotiation skills

Channel & customer understanding

Travel openness

Formation

Bachelor's degree in Marketing/Marketing Communications/Category Management

Description du poste

As a Trade Marketeer FRANCE you are accountable for Executing and Implementing Marketing and Trade Marketing initiatives, in order to support the LW value and volume ambitions within the assigned country.

This is a temporary role starting November 15 until September 15 2027.

You will be a pivot role among Core EMEA Marketing and local Sales Execution, helping both sides to be at same speed on key priorities.

Deep Business and Route to Market understanding is required, in order to support both Pull and Push initiatives.

You will be working in the FRANCE region and will report to the EMEA Marketing Manager.

What do you do?

• Ensure consistent deployment and execution of EMEA marketing campaigns & initiatives.
• Deploy local campaigns in line with EMEA Marketing guidelines.
• Contribute to improving the effectiveness of all the Sales Funnel steps, in order to generate qualified leads.
• Enable and equip the sales team to practice consultative selling to become a preferred partner to our customers.
• In cooperation with the Marketing Manager and Country Sales Manager, build and implement PULL & PUSH trade marketing plans and activation in FRANCE
• Contribute to the long-term Route to Market strategy and develop the initiatives in the focus segments.
• Ensure the aligned timing of launches and campaigns with customers and the sales team.
• Support the marketing team and the Country Sales Manager in developing the country’s Annual Operating Plan.
• Identify areas of opportunity to further improve customer engagement in the channel across regions.
• Stay current on market trends, industry standards and competitor activities.

What do you bring?

• At least a bachelor's degree with a specialization in Marketing, Marketing Communication or Category Management.
• 5 years of marketing experience within the Foodservice sector in the country. FMCG is a plus.
• Understanding of the channels and customers.
• Comfortable in handling matrix organizations, with strong negotiating skills.
• Fluency in English & FRENCH.
• Strong communication skills.
• Open to travel within the country and to the Netherlands; flexibility is essential.

We offer you a challenging job in an dynamic and growing organization in the food industry. We challenge you to grow in the same way as our organization, whereby development is key. We flourish in an environment where we create shared value, where we count on each other, and where we energize in ambitious, hardworking and dedicated teams. For the hard working, you will be rewarded properly, we have a solid labor conditions package with good salary.