Thailand Content Lead: Grow Creators & Viral TikToks

Amo; Paris; On-site; EUR 40,000 - 60,000; Full time

Job summary

Bump is seeking a Content Specialist to own the Thai market from our Paris office. You’ll craft high-energy TikToks, lead creators, and test bold ideas to drive growth in Thailand.

You’ll collaborate with growth and product, build a pipeline of Thai creators, and turn trends into compelling ads. If you love Thailand’s internet culture and working in-person in Paris, this role is for you.

Qualifications

• 1–5+ years making short-form content (brand, agency, influencer, or creator).
• Experience making content for ads (UGC especially).
• Experience managing creators or giving creative feedback.
• Deep knowledge of TikTok/IG trends and the Thai creator landscape.
• Thai and English language proficiency.
• Experience living in Thailand.
• Must be willing to work in person in Paris.

Responsibilities

• Grow Bump in Thailand.
• Lead all content + creator efforts for the Thai market.
• Make high-performing TikToks, Reels, and UGC-style ads.
• Build and manage a pipeline of Thai creators.
• Run influencer campaigns with top Thai creators and micro-influencers.
• Work closely with paid marketing to turn great content into great performance.
• Jump on trends before they hit the For You Page.
• Write briefs, give notes, and help external creators shine.
• Collaborate daily in our Paris office with growth, distribution, and product.
• Join brainstorms, test ideas fast, and help shape the creative direction of Bump.
• Support launches, events, and Thai-focused activations.

Skills

Content creation

Influencer management

TikTok trends

Thai language

English language

Job description

Role OverviewWe’re looking for an ambitious, growth-obsessed Content Specialist who basically thinks in TikToks. Someone who gets fired up by great content, knows what’s trending before it trends, and wants to take Bump to #1 on the App Store in Thailand (and keep it there).

You’ll be the person bringing Thai internet culture into the heart of our Paris office, creating content, leading creators, testing wild ideas, breaking things (in a good way), and helping us build Bump into a must-have app in Thailand.

If that sounds like your dream job, keep reading.

You are:• Ambitious, driven, and wildly creative.

• A natural storyteller who knows exactly why one video flops and another takes off.

• Someone who spends more time on TikTok than you’d ever admit publicly.

• Comfortable giving creators feedback that actually makes their content better.

• Deeply tuned into Thai memes, humour, and online culture.

• Thai-speaking and ideally someone who grew up in Thailand.

• Excited to work in person in our Paris office with a fast-moving team.

• Scrappy, energetic, experimental, you love trying 10 ideas to find the 1 that blows up, yet rigorous and detail oriented.

What You’ll Do:• Grow Bump in Thailand (yep, you’ll actually own this).

• Lead all content + creator efforts for the Thai market.

• Make high-performing TikToks, Reels, and UGC-style ads that people actually want to watch.

• Build and manage a pipeline of Thai creators.

• Run influencer campaigns with top Thai creators and micro-influencers.

• Work closely with paid marketing to turn great content into great performance.

• Jump on trends before they hit the For You Page.

• Write briefs, give notes, and help external creators shine.

• Collaborate daily in our Paris office with growth, distribution, and product.

• Join brainstorms, test ideas fast, and help shape the creative direction of Bump.

• Support launches, events, and Thai-focused activations.

Requirements:• 1–5+ years making short-form content (brand, agency, influencer, or creator, we care more about your work than your title).

• Experience making content for ads (UGC especially).

• Experience managing creators or giving creative feedback.

• Deep knowledge of TikTok/IG trends and the Thai creator landscape.

• Thai and English language proficiency.

• Experience living in Thailand.

• Must be willing to work in person in Paris.

Why Join Bump?• Work in Paris with an ambitious, high-energy team that moves fast.

• Own the entire Thai market for one of the world’s fastest-growing consumer apps.

• Make content seen by millions and watch your work directly drive growth.

• Do the kind of creative work most companies would never let you try.

• Build a content engine from scratch and shape how Bump shows up in Thailand.

• We test fast, learn fast, and celebrate wins properly.

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