Strategic Field Marketing Lead - ABM & Events

Webhosting; Paris; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Scaleway in Paris is seeking a Field Marketing professional to drive B2B initiatives across key industries in France, supporting Sales with pipeline generation and deal acceleration.

You will lead regional programs and major events (ai-PULSE, VivaTech), develop ABM strategies, and collaborate with Sales, Partner Marketing and Content teams. Proficiency with HubSpot, Salesforce, and Livestorm is expected.

Responsibilities

• Build and execute the Field Marketing strategy for designated key industries
• Lead major events organized by Scaleway, including ai-PULSE and VivaTech
• Drive and execute regional B2B field marketing programs (webinars, trade shows, field campaigns)
• Support Sales with pipeline generation initiatives and deal acceleration strategies
• Support ABM strategies to increase awareness within target enterprise accounts
• Collaborate with Sales, Partner Marketing, and Content/Communication teams
• Use HubSpot, Salesforce, Livestorm, and Strapi to execute and track field marketing programs
• Track ROI and revenue impact of field activities
• Test new marketing approaches and iterate to optimize performance

Job description

Scaleway in Paris is seeking a Field Marketing professional to drive B2B initiatives across key industries in France, supporting Sales with pipeline generation and deal acceleration.

You will lead regional programs and major events (ai-PULSE, VivaTech), develop ABM strategies, and collaborate with Sales, Partner Marketing and Content teams. Proficiency with HubSpot, Salesforce, and Livestorm is expected.