Staff Social Media Manager

GitLab; Caen; À distance; USD 81 000 - 174 000; Plein temps

Résumé du poste

GitLab, a leading open core software company, is seeking a Staff Social Media Manager to enhance their content presence within the developer community. This role involves managing content calendars, engaging with developers, optimizing social media platforms, and analyzing engagement metrics. The ideal candidate will possess extensive experience in B2B SaaS marketing and a strong understanding of technical content creation.

Prestations

Flexible Paid Time Off

Home office support

Equity Compensation

Employee Stock Purchase Plan

Growth and Development Fund

Parental leave

Qualifications

• 8+ years of social media marketing experience in a B2B SaaS or Software company.
• Experience creating content for technical or developer audiences.
• Proven experience with social media management tools, specifically Sprout Social.

Responsabilités

• Create and manage comprehensive social media content calendars.
• Develop technical content targeting software developers.
• Track and analyze content performance focused on developer engagement metrics.

Connaissances

Organizational skills

Content creation

Social media management

Communication

Project management

Attention to detail

Outils

Sprout Social

Asana

Canva

Figma

Adobe Creative Suite

Description du poste

GitLab is an open core software company that develops the most comprehensiveAI-powered DevSecOps Platform, used by more than 100,000 organizations. Ourmissionis to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running ouroperationson our product and staying aligned with ourvalues. Learn more aboutLife at GitLab.

Thanks to products likeDuo Enterprise, andDuo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organization.

An overview of this role

We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.

What You’ll Do

Content Calendar Management

• Create, maintain, and execute comprehensive social media content calendars across all platforms
• Coordinate content scheduling and publishing using Sprout Social
• Ensure consistent posting cadence and optimal timing for our audiences
• Plan content themes around developer events, product releases, and industry trends
• Manage content approval workflows and deadlines

Developer-Focused Content Creation

• Develop technical content that resonates with software developers, engineers, and technical decision-makers
• Create tutorials, code snippets, technical tips, and developer-focused educational content
• Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
• Collaborate with engineering teams to highlight technical innovations and features

Platform Management & Optimization

• Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion.
• Monitor developer communities and engage in relevant conversations
• Optimize posting times and content formats based on developer audience behavior

Analytics & Reporting

• Track and analyze content performance with focus on developer engagement metrics
• Prepare weekly and monthly performance reports
• Identify high-performing content types and optimize future posts
• Measure employee advocacy program effectiveness

Community Engagement

• Engage with developer community members, answer questions, and participate in discussions
• Monitor and respond to comments, mentions, and direct messages
• Build relationships with developer influencers and community leaders
• Support customer success by directing technical inquiries to appropriate teams

What You’ll Bring

Experience

• 8+ years of social media marketing experience in a B2B SaaS or Software company
• Experience creating content for technical or developer audiences
• Proven experience with social media management tools, specifically Sprout Social
• Experience with project management tools, specifically Asana
• Track record of managing content calendars and meeting publishing deadlines

Skills

• Proficiency in Sprout Social for content scheduling, monitoring, and reporting
• Basic understanding of developer tools, programming concepts, and technical terminology
• Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)

• Excellent written communication with ability to adapt tone for developer audiences
• Strong organizational and project management skills
• Attention to detail and ability to manage multiple deadlines
• Collaborative mindset and experience working with technical teams
• Self-motivated with ability to work independently

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Remote-Global

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range

$81,000—$174,000 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See alsoGitLab’s EEO PolicyandEEO is the Law. If you have a disability or special need that requiresaccommodation, please let us know during therecruiting process.